Netto campaign: Popular regional products with the Claim 'for you'

Netto campaign: Popular regional products with the Claim 'for you'

The focus of the new Netto campaign is the popular regional products. The grocery discounter not only advertises for these products under the slogan "for you", but also integrates the suppliers. At the beginning of June, net will present the commitment to the region in various media channels, including markets, print, brochures, the website and the social media channels. In this campaign, the Brandenburg net suppliers three stars, Mark Brandenburg, Golßer-Mago and Werder delicatessen will take part.

Many of the regional products of Netto will be provided with the “Go Regio” label to inform consumers about the origin and sustainability of the products. Products with this label come from the region (production in the area of net, main ingredient comes from the net area, seasonal products and long-term partnerships with local producers) and are sustainable (short transport routes and therefore less CO2 emissions, no genetic engineering, species-appropriate animal husbandry or climate/environmentally friendly packaging).

In order to offer the customer of net a special experience, the markets will be a recipe book that contains delicious recipes with regional products. For example, a recipe for "chicken with lemon and herbs" together with Golßen potato salad from the Spreewald is presented. "Vegetarian wraps with mushroom apple filling" and rocket of domestic fields are also part of the recipe book. Another combination is the "beetroot potato puree" with the Königsberger Klopsen from Dreilsten.

The campaign was strategically and creatively accompanied by the Laudert advertising agency, from planning to photography and design to production.

Netto operates a total of 342 markets in Germany, including in Berlin. The company employs more than 6,000 people and is a subsidiary of the Danish Salling Group, which also operates net markets in Denmark and Poland.

The following table lists the suppliers involved and their products:

| Supplier | Product |
| ——————- | ——————————— |
| Three star | Königsberger Klopse |
| Mark Brandenburg | Regional honey |
| Golßener-Mago | Golßen potato salad |
| Werder delicatessen | Spreewald cucumbers |

This Netto campaign is another initiative that contributes to strengthening the awareness of regional products and addressing consumers. It is gratifying to see that large retailers take their responsibility to the region and the environment seriously and take measures to offer more sustainable shops.

The use of labels such as "Go Regio" helps consumers to make well -founded decisions and to distinguish local products from those that have to be transported from further distant areas. Short transport routes and sustainable production methods reduce CO2 emissions and contribute to environmental friendliness.

Overall, the new Netto campaign is a positive development for the Berlin region. It promotes the local economy, supports sustainable practices and offers consumers high -quality products from their surroundings. It remains to be hoped that other retailers will follow this example and contribute to more conscious consumption behavior.

Source: press release, net

Source: OTS