Miele on the IFA kick-off: new washing machines and dryers of the Nova Edition
Miele on the IFA kick-off: new washing machines and dryers of the Nova Edition
I am pleased about the chance of being able to speak to you in this symbolic year ”-with these words, Dr. Reinhard Zinkann welcomed the approximately 150 journalists at the IFA Kick-Off in Berlin. The managing partner of the Miele Group presented a first outlook on the trade fairs of the Gütersloher premium manufacturer and other focuses on the product. In particular, count the new "Nova Edition" series with the washing machines and dryers, which, for example, promise maximum protection of the textiles.
"Once Miele. Always Miele. 125 years of quality"-this is the Miele motto for this year's IFA. "Like no other company in the industry, Miele stands for quality and durability," says Reinhard Zinkann, whose great -grandfather the company with Carl Miele sen. founded together. In the anniversary year, Miele presents more than 70 attractively equipped special models from all product areas in two series of action: The “125 Edition” includes a total of 28 attractively equipped models with price advantage and/or free accessories. The 45 devices of the "125 Gala Edition" also offer a free warranty extension by 125 weeks.
At the same time, the great -grandson of the company of the same name is confirmed by the clear commitment to Germany, where Miele currently operates eight of his 15 works, with investment commitments for German works of 500 million euros. According to Zinkann, the same strict quality standards apply in all Miele works, which are also implemented and controlled 100 percent everywhere. "Made by Miele is indivisible," says Zinkann.
Another part of Miele's "DNA" is sustainability - for this IFA with a focus on circularity and inclusion of AI. "We want to give our devices a second life and rely on the reusability and reuse of device components and materials." Therefore, the company continues to rely on long -lasting, repair -friendly products and a resource -saving production. At the IFA, the company also presents a concept study of a device that is almost completely made of circular material and can also be attributed almost completely to the material cycle.
In the ACI area, the company uses digital applications across the entire life cycle of its products: from AI supported software in research and development, to AI-based optimization of product quality in production to AI-based cooking recognition Smart Food ID. As an example, Zinkann showed one of the recent functions of the Miele app, which also makes its contribution to more sustainability: "With AI Diagnostics, we offer our users a help for self -help for device disorders and save some unnecessary customer service.". "
As announced in 2022, Miele uses the sustainably designed IFA stand with modular buildings at this trade fair for the third time. This is done in combination with the extensive avoidance of waste, climate -friendly logistics and the use of environmentally friendly cleaning agents. In addition, Miele will be represented prominently in the IFA exhibition area "Sustainability Zone" and present innovative approaches and technologies for the topic of circularity.
A first outlook for one of the most exciting new products for the IFA gave Zinkann under the keyword "Nova Edition", which refers to the washing machines and dryers, which stand out especially in terms of laundry and design. "I can't reveal any more details here at IFA."
Real eye -catchers are the two new color worlds for built -in devices from the handless artline. With "Pearlbeig" Miele presents a versatile mixture of gray and beige, and with "Obsidian black matt" the premium manufacturer takes up the trend according to the matt surface structure. Both shades can be integrated individually and harmoniously - both in a dark overall concept or as an elegant accent in a bright environment.
as usual, Miele presents his innovations with 270 devices on 3,000 square meters in the premium hall 2.1. Two-star chef Alexander Herrmann ensures enjoyable samples at the stand.
About the company: Miele is considered the world's leading provider of premium household appliances, with an exciting portfolio for the kitchen, laundry and soil care. There are also machines, systems and services for use in hotels, offices or care facilities as well as in medical technology. Since its foundation in 1899, Miele has "always" followed his brand promise, in relation to quality, innovativity, performance and timeless elegance. With his durable and energy -saving devices, Miele supports its customers in making their everyday life as sustainable as possible. The company is still in the hands of the two founding families Miele and Zinkann and maintains 15 production locations, eight of them in Germany. Around 22,700 people work for Miele worldwide; Sales were recently 4.96 billion euros. The headquarters are Gütersloh in Westphalia.
Source: miele & cie. KG/OTS