Midea inspires the IFA 2024 with three innovation prices in Berlin

Midea inspires the IFA 2024 with three innovation prices in Berlin

Sustainable innovations at IFA 2024: Midea shows the future of building services

At the International Messe IFA 2024 in Berlin, an important forum for technological developments, the Chinese company Midea has drawn attention to its design. The company was awarded three innovation prices that confirm its role as a pioneer in the field of environmentally friendly technologies and indicate the growing necessity of sustainable solutions in everyday life.

a platform for technological developments

The IFA, which is considered one of the most important trade fairs for consumer electronics and home equipment, not only offers an insight into upcoming products, but also emphasizes the importance of sustainability in the technology world. Midea, which works in over 200 countries and is innovative in various areas such as robotics and digital solutions, plays a key role in this context. The awards, including the "Midea Air Virtuoso T3" and the "Midea Cirqhp Indoor Hybrid", are a sign that the company focuses on environmentally conscious developments.

technological masterpieces with real benefits

The award -winning products from Midea are not only characterized by their innovative functions, but also contribute to a better living environment. The 4WD wind control technology of the "Midea Air Virtuoso T3" enables precise air flow control, which lowers energy consumption and at the same time improves the indoor climate. The "Midea Fresh Air Explorer", a central air conditioning system, also ensures excellent air quality indoors, which is particularly important in times of increasing environmental awareness.

strategy of sustainability

sustainability means to look at the entire lifespan of a product, from production to disposal. The focus is on energy -efficient products that not only reduce energy consumption, but also offer the possibility to easily monitor consumption via an app. "Our climate solutions set standards in energy efficiency," explains Manuel Seethaler, responsible for public relations in Europe.

Together for the energy transition

A central theme of IFA 2024 was also the energy transition, especially the transition of gas heating to more efficient heat pump systems. The "Midea Cirqhp Indoor Hybrid" starts here and offers a space -saving solution that is particularly suitable for smaller living space. This technology allows existing gas heating to upgrade with a modern heat pump, which means that users benefit from lower energy costs and simpler handling.

regional adaptation as a competitive advantage

Despite its global size, Midea is very striving to develop products that meet specific regional needs. "We take into account the cultural and climatic differences in Europe," emphasizes Seethaler. This strategy enables Midea to create solutions that are not only innovative, but also user -friendly and offer direct benefits for consumers.

A look at the future

The IFA 2024 has shown that Midea is not only an innovation leader, but also actively contributes to the creation of sustainable habitats. With a clear focus on research and development, the company will continue to contribute significantly to the transformation of building services and the promotion of environmentally friendly energy buildings. The three innovation prices are proof of midea's persistent success and its commitment to a better and more sustainable future.