Marco Otten New CMO: fresh wind for Quirin private bank and quirion
Marco Otten New CMO: fresh wind for Quirin private bank and quirion
The Quirin private bank strengthens your marketing team with a new leadership
In a fresh step towards further development of her business, Quirin Private Bank Marco Otten has appointed a new Chief Marketing Officer (CMO). This decision aims to sustainably improve the strategic orientation of the bank and its digital subsidiary, quirion. The personnel is considered a significant step to consolidate and expand the presence of both brands in the German financial market.
Marco Otten, who previously worked in brand marketing at Scout24 AG, has extensive experience that he was able to gain in his previous activity. Under his leadership, the marketing team will act from 18 members. Otten pursues the goal of facilitating access to professional asset management for customers and is motivated to increase awareness of investment opportunities in Germany. "Everyone can create well with small amounts," says Otten, who has the desire to inform more people about these opportunities and to popularize the services offered by the Quirin private bank and quirion.
particularly highlighted is Otten's approach to carry out the shift from performance marketing to fire action. He is planning a comprehensive influencer campaign that focuses specifically on families and thus wants to address a younger audience. Furthermore, he has already advanced the resharpening of the brand identity of the Quirin private bank, which is reflected in a modern corporate design. The launch of a new app and an awareness campaign are also being planned.
The Quirin Privatbank itself has emerged through its unique business model in Germany, in which the classic commissions in the financial sector were abolished. Instead, customers are offered independent advice against fee, which strengthens transparency and trust in the bank. In cooperation with Quirion, the group currently manages over 9 billion euros and serves more than 100,000 customers.
The choice of Marco Otten is positively commented by Karl Matthäus Schmidt, the CEO of the Quirin private bank. Schmidt sees an extensive expertise in Otten's extensive expertise to dynamically promote the growth of both brands. "We are pleased that we were able to win such a competent head with Marco," emphasizes Schmidt.
Overall, this new occupation not only shows the ambitions of the Quirin private bank, but also a trend towards more customer orientation and transparency in the financial sector. The developments in the marketing strategy could significantly help strengthen trust in digital and personal asset management and to open access to modern investment strategies for a broader public.
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