Criticism of the Action Plan E-Commerce: Who do the skills fall victim to?

Von NAG Redaktion

Erfahren Sie in unserem Artikel mehr über den neuen "Aktionsplan E-Commerce" des Bundesministeriums, der die Marktüberwachung asiatischer Plattformen verbessern soll. Daniela Bleimaier kritisiert die möglichen Kompetenzeinschnitte für Behörden und fordert mehr Unterstützung für Marktkontrollen. Lesen Sie, warum ein gemeinsames Vorgehen von Ministerien und EU unerlässlich ist und welche Rolle Verbraucherverbände dabei spielen sollten.
In our article, learn more about the new "Action Plan E-Commerce" of the Federal Ministry, which is intended to improve the market monitoring of Asian platforms. Daniela Blemaier criticizes the possible competence cuts for authorities and demands more support for market controls. Read why a common procedure for ministries and EU is essential and what role consumer associations should play. (Symbolbild/MB)

The influence of the action plan e-commerce on market monitoring

In Berlin, a major topic is currently being discussed that could influence the future of e-commerce in Germany. The "Action Plan E-Commerce", which was first presented by a Federal Ministry, aims to better monitor Asian platforms. This not only brings with it a number of suggestions, but also raises questions about the responsibility and competencies of the authorities.

Daniela Blemaier, the head of public affairs in Germany, expresses concerns about the relocation of skills to consumer association. While she considers the approach of the Federal Ministry of Economic Affairs and Climate Protection (BMWK) to be positive, she warns that too strong integration of consumer associations in market surveillance could be problematic. "If these associations could also take sanction measures, it would be too far," said Blemaier. Your statements illustrate the need to clearly define responsibility.

  • What is the Action Plan E-Commerce? A comprehensive concept for improving market surveillance and protecting consumers in the online sector.
  • Who is affected? primarily the authorities, consumers and also the Asian platforms that are active in Europe.
  • where does this take place? in Germany, with a possible influence on the entire European market.
  • When will it be implemented? The exact timelines have not yet been determined, but a rapid implementation is sought.

The importance of this plan lies in the assurance that the existing rules are enforced more effectively. In fact, the trade association E-Commerce (BEVH) has been calling for stronger control of the platforms for a long time. Nevertheless, Blemaier makes it clear that insulation of the German authorities would not be effective in this process. It requires a joint effort of everyone involved, including the EU.

In the current discussion about the Action Plan E-Commerce, the role of digitization in market monitoring is also emphasized. The use of modern technologies could increase the efficiency of the authorities, which ultimately also benefited consumers. "We need more manpower and innovative solutions to master the challenges of e-commerce," says Blemaier.

Overall, the Action Plan E-Commerce represents a decisive step towards a regulated online market. But in order to achieve its goals, clear guidelines and a clear distribution of responsibilities are essential. This step could not only revolutionize market surveillance in Germany, but also serve as a model for other European countries.