Young journalists conquer the media world: RBB talents in the spotlight!

Young journalists conquer the media world: RBB talents in the spotlight!

Berlin, Deutschland - On June 30, 2025, it was announced that Noelia Sanchez, host of the RBB-TiKTOK format "Your Daily Update", was included in the "Top 30 to 30" list of the medium magazine. This list distinguishes talented young journalists who stand out in the industry. In addition to Sanchez, three other RBB colleagues were also honored: Samira El Hattab, who works for RBB24 and moderated the radio crusader to the Bundestag election, Lynn Klockow, the documentaries for RBB, as well as Felix Leitmeyer, who regularly reports for the RBB24 Inforadio and the evening show. The “Top 30” show a variety of journalistic booklets and represent the emerging talents of the industry that will help shape the future of journalism.

Rundfunk Berlin-Brandenburg (RBB) has also launched its TikTok channel "DeinDailyupdate". The initiative aims to inform young people about regional issues and create attractive, short content. The hosts Rafaela Roza and Noelia Sanchez Barón offer a wide range of topics, including daily updates from the RBB newsrooms, street surveys and background videos. Examples of the topics treated are regional peculiarities such as the holiday on May 8 in Berlin or the rising prices in Berlin outdoor pools. Around five contributions per week are currently appearing with the aim of achieving daily publications.

focus on gen z and modern media formats

With this channel, the RBB reacts to the changed information habits of the gene Z, which increasingly consume media content via platforms such as TikTok. Katrin Günther, program director of the RBB, emphasizes the need to address young target groups with relevant content. The content is designed in such a way that they meet the journalistic requirements, while at the same time they are seamlessly integrated into the experiences and interests of the younger generation.

In recent years, the media landscape has changed fundamentally. According to an analysis between Tikkok and journalism, more and more serious intelligence services are also offering their content on Tiktok in order to achieve younger users. While the platform is often criticized that it provides little reliable and informative content on the current news situation, it turns out that press organs are increasingly learning to present information in short and appealing formats.

The challenges of journalism on Tikkok

Young people who use Tikok for their information should, however, take a critical attitude towards the content presented there. Although Tikkok has become a popular medium for information procurement, there is often a lack of reliable content about world events. Journalists must master the use of this platform and at the same time recognize the special features and restrictions, such as limiting external links.

Overall, the recent developments in the RBB and the awards for young journalists reflect the changing media landscape, in which it is increasingly important to find creative solutions for information transfer. The balance between attractive formats for younger target groups and journalistic integrity will remain a central challenge in the future.