JcDecaux wins competitive tender for Sydney Airport

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JCDecaux hat die wettbewerbsorientierte Ausschreibung gewonnen und sich den Vertrag als exklusiver Mediapartner für den Sydney Airport gesichert. Der Artikel gibt einen Überblick über die Pläne zur Transformation des Flughafens und die Zusammenarbeit mit dem preisgekrönten Architekturbüro Tzannes. JCDecaux wird neue Medien installieren und bestehende Displays aufrüsten, um hochmoderne Werbeflächen zu schaffen. Die Partnerschaft zwischen JCDecaux und Sydney Airport ermöglicht eine tiefere Einbindung von Werbepublikum und bietet innovative Wege, gezielte Konsumenten anzusprechen und zu überzeugen. JCDecaux ist weltweit führend in der Flughafenwerbung und bietet Marken und Agenturen Zugang zu über 70 Millionen Passagieren und über 2 Milliarden Impressions. Die Fortsetzung der Partnerschaft unterstreicht die Position von JCDecaux im australisch-neuseeländischen Flughafennetz.
JCDECAUX has won the competitive tender and secured the contract as an exclusive media personnel for the Sydney Airport. The article provides an overview of the plans for the transformation of the airport and the cooperation with the award -winning architecture firm Tzans. JcDecaux will install new media and upgrade existing displays to create state -of -the -art advertising space. The partnership between JcDecaux and Sydney Airport enables deeper integration of advertising audience and offers innovative ways to address and convince targeted consumers. JCDECAUX is a leader in airport advertising worldwide and offers brands and agencies access to over 70 million passengers and over 2 billion impressions. The continuation of the partnership underlines the position of JcDecaux in the Australian-New Zealand Airport Network. (Symbolbild/MB)

Jcdecaux, the world's leading company for outdoor advertising, has again won the exclusive media partnership agreement for the Sydney Airport. The airport is driving its transformation and is planning a modernization of the passenger experience, including a new retail space for luxury items, a new department store offer and more efficient check-ins and security checks. In cooperation with the Australian architecture firm Tzans, JCDECAUX will install new media and upgrade existing advertising displays. In addition, a partnership between Sydney Airport and Jcdecaux is made possible when using data resources in order to provide advertisers deeper insights into the target group. Jcdecaux is also present in other Australian-New Zealand airports, including Perth, Adelaide, Auckland, Christchurch and Queenstown.

The continuation of the partnership between Jcdecaux and Sydney Airport underlines the leading position of the company in premium airport advertising worldwide. Jcdecaux is the selected media partner for 153 key airports in 38 countries, including Dubai, Frankfurt, Lax, London-Heathrow, Paris-Charles-de-Gaulle, Shanghai and Singapore. The company recently launched its global programmatic solution for airport advertising, with which advertisers can play cross -market programmatic campaigns at 15 of the most frequented airports worldwide.

With sales of 3.570 billion euros in the 2023 financial year, JCDecaux is number one of the out-of-home media worldwide and reaches 850 million people in over 80 countries a day. The company has more than 1,056,833 advertising space worldwide and is represented in 3,918 cities with over 10,000 inhabitants.

The press release and the key figures of JCDECAUX can be found below:

Key figures jcdecaux
sales in the 2023 financial year 3,570.0 million euros (a)
number one of the out-of-home media worldwide
reaches 850 million people every day in over 80 countries
1,056,833 advertising space worldwide
Presence in 3,918 cities with over 10,000 inhabitants
11,650 employees
jcdecaux is listed in the EuroList of Euronext Paris
First outdoor advertising company in the RE100
worldwide the No. 1 in the field of city furniture (630,196 advertising space)
worldwide in the area of ​​transport media at 153 airports and with 258 contracts in the subway, bus, rail and tram advertising (319,081 advertising space)
Europe -wide No. 1 in large area advertising (85,743 advertising space)
no. 1 of the outdoor advertising in Europe (708,620 advertising space)
No. 1 of the outdoor advertising in the Asian-Pacific area (165,292 advertising space)
no. 1 of the outdoor advertising in Latin America (91,682 advertising space)
no. 1 of the outdoor advertising in Africa (25,337 advertising space)
no. 1 of the outdoor advertising in the Middle East (21,300 advertising space)

press contact:

Wall GmbH
Frauke Bank, Head of Corporate Communications & Affairs / press spokeswoman
Tel.: +49 (0) 30 33899-381
Email: press@wall.de
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Source: wall GmbH/ots