Jacala: European Powerhouse for Digital Experience - 250 Experts in Hamburg and Berlin

Jacala: European Powerhouse for Digital Experience - 250 Experts in Hamburg and Berlin

With 250 experts at the Hamburg and Berlin locations-Jakala promises an innovative range of services from data, AI and Experience Management for the digital marketing agenda. By merging FFW and Yours Truly under the roof of Jakala, the digital Powerhouse is significantly expanding its presence in Europe. Jakala Germany promises to provide answers to the challenges in digitization of marketing with an integrated offer from data, AI, creation and technology. "The requirements for marketers are huge. In particular, the new form of customer centering brings fundamental changes for marketing organizations," explains Panos Meyer, Managing Director of Jakala Germany. "There are strong partners who are able to combine the individual fields into a whole." Supplements Meik Vogler, Vice President Business Development.

The name is new, the teams have long been established in the German market. For exactly this holistic perspective, Jakala brings a powerhouse: in Germany Jakala is created from the merger of FFW and yours truly. Both agencies have been working successfully for many years and have been part of a group of companies since spring 2023. Now the renaming in Jakala Germany follows. Together, the 250-member team brings over 25 years of experience in the areas of creation, digital strategy and product development.

global top-5 as a clear goal of the growth strategy. The international growth of Jakala follows the aim of being one of the worldwide top 5 in the area of ​​Martech and Experience Marketing. Jakala has more than 3,000 employees today, with offices in over 30 countries. In 2023, the company achieved double -digit growth on a global turnover of 520 million euros, of which around 50 % outside the mother country of Italy. "The secret of success certainly lies in the seamless connection of the most important competencies from the areas of communication, data, technology and media," explains Meik Vogler, Vice President Business Development by Jakala Germany. "Unlike in many of the classic networks, we work together with experts who have a goal in mind: a seamless customer experience. And on the way there they are not stopped by company structures and different P&Ls."

Table:

| Company | Location | Years experience |
| ————— | ———————————— |
| FFW | Berlin | 10 |
| Yours truly | Berlin | 15 |
| Jakala | Berlin/Hamburg | 25 |

About Jakala:
We are a company for data, AI and experience that has a significant and sustainable effect - worldwide. In close cooperation with our customers, we design data -based growth concepts to ensure that we provide concrete, measurable results. Our profound technological and architectural know-how enables us to implement consistently sensible, integrated and long-term solutions.
Our focus is always on reaching concrete, measurable results. That is why we curate and provide data -based activations that create tangible added value over the entire funnel and optimize the allocation of marketing investments by reaching the target group of our customers where it is located.
Since the company was founded by Matteo de Brabant in 2000, we have grown into a multifaceted, highly qualified and international team. In 2021, the world's leading private equity fund Ardian acquired a majority stake in Jakala. Today we are one of the leading companies for data, AI and Experiences in Europe, headquartered in Milan and numerous branches worldwide.

Further information:
www.jakala.com/de
www.yourstruly.de
www.ffw.de

Source: jakala germany/ots