Jägermeister starts Save the Night Fund 2024 for creative night projects

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"Entdecke den Jägermeister SAVE THE NIGHT Fund 2024: 100.000 Euro für kreative Projekte, die das Nachtleben sicherer und inklusiver gestalten. Erfahre mehr über die neuen Experten des Advisory Boards und wie du dich bis zum 4. November 2024 bewerben kannst!"
"Discover the Jägermeister Save the Night Fund 2024: 100,000 euros for creative projects that make nightlife more secure and inclusive. Learn more about the new experts of the Advisory Board and how you can apply by November 4, 2024!" (Symbolbild/MB)

Jägermeister strengthens nightlife with the Save the Night Fund 2024

The save the night find by Jägermeister is one of the important initiatives that should make nightlife in a constantly changing world. In 2024, this fund will support creative projects with a budget of not only promoting security and inclusion, but also implementing environmentally friendly approaches in clubbing style.

The importance of this initiative could not be assessed higher. In view of the challenges that the nightlife faces, from security concerns to a growing demand for sustainable practices, this fund represents a significant step in the right direction. Jägermeister, a globally recognized herbal liqueur from Wolfenbüttel , wants to promote the values ​​of a lively and safe club culture through this fund.

A crucial highlight for 2024 is the support from a newly formed advisory board that combines experts from the club and cultural scene. The members include remarkable personalities such as:

  • Stacy Lentz , co-owner of the famous Stonewall Inn and a passionate advocate of the LGBTQ+rights.
  • Alejandra Gómez , the director of Biche, who is committed to promoting alternative Latin American artists.
  • Dimitri Hegemann , the founder of the legendary Seror Club in Berlin, known for his conversions of industrial areas into cultural contact points.
  • Jorge Nieto , Creative Director at Fabric in London, which drives innovative approaches to night club culture.

The possibility of 4. November 2024 to submit applications for the fund, is aimed at creative minds, club operators and artists, and offers the opportunity to implement their visionary ideas in 2025. The best suggestions not only receive financial support, but also mentoring to successfully implement their projects.

The success stories of the previous year are inspiring: Boyd Sleator and Holly Lester from Free The Night and Jesse Mwenda from Studio Can-V have already caused positive changes in northern Ireland and Nairobi . Their initiatives show how transformative forces can be released in nightlife to bring about necessary changes and bring together communities.

"With the save the night find 2024 we want to set a powerful sign. It is important to challenge the status quo and to set new standards for security, inclusion and sustainability," explains Kai Dechsling, Director Global Culture & Experience Marketing at Mast Jägermeister SE.

For those interested, there are numerous opportunities to become part of this continuous change in nightlife. The application phase is open and the initiatives are ready to shape tomorrow's night culture. Further information can be found on the official website of Jägermeister: www.jagermeister.com/en/save-the-night .

About the brand: Jägermeister, founded in Wolfenbüttel in 1935, has developed into one of the best known spirits worldwide, known for its unique recipe from 56 herbs, flowers and roots. The brand not only revolutionized the herbal liqueur market, but also shaped a culture of nightlife that is constantly on the move.