Influencer in tourism: This is how Berlin brings new guests to the city!

Influencer in tourism: This is how Berlin brings new guests to the city!

Berlin, Deutschland - Tourism in Berlin increasingly benefits from working with influencers. According to RBB24 Uses Visitberlin Innovative Marketing Strategies to to advertise the capital nationally and internationally. Christian Tänzler, spokesman for Visitberlin, and Susanne Schreiber, the communication management, report on an increase in inquiries from influencers, which are now around 200 per year.

Although the majority of these inquiries are rejected, the focus is on relevant topics and the quality of the influencer. Interestingly, these inquiries not only come from the travel industry. Influencers from the areas of fashion and lifestyle also strive for cooperation. Particularly noteworthy are campaigns that put less well -known aspects of Berlin, such as the catering trade, in the spotlight. A successful campaign of last year was realized by the combination of star chefs and influencers.

The role of social media in tourism

The influence of social media on the tourism sector is undeniable. As Informatorisch , influencers are increasingly regarded as trustworthy sources for travel recommendations. These personalities use platforms such as Instagram, YouTube and TikTok to share emotional stories and inspiring experiences that attract potential travelers and convey the desire for new adventures.

Influencer marketing offers numerous advantages, including a large reach and the opportunity to address new target groups in a targeted manner. Nevertheless, there are also challenges such as the selection of the right influencers and the measurement of influence on bookings. A clearly defined goal and suitable metrics are essential for the success of such campaigns.

changes in booking behavior

worldwide, user behavior has changed both when informing and booking travel. In 2000 only 2% of Germans bought their trips online, while this number rose to 37% in 2014, so Tobesocial . Today almost half of the Germans find out about vacation trips online. The younger generation in particular has moved massively on social media, with 91% of "traveling online" handling their information and bookings about digital channels.

The use of social networks bundles as an essential source of information. 80% of German online online uses social media for their vacation planning and 70% more travel to places that they have got to know through pictures of friends. It is clear that social media is not only a platform for inspiration, but also for the actual booking of travel.