The greatest dangers for companies: Communication in the event of a crisis

A shocking survey reveals the true herd of crisis in corporate communication! False reports, the negligent covering up of errors and the personal misconduct of managers - these are the explosive factors that companies can ruin rapidly!

Current results of the PR trend monitor from News Aktuell and by (professional public relations) show that 327 PR professionals from Germany and Switzerland make a clear alarm. What are the main triggers for communication crises and how can companies secure themselves?

The alarm bells ring!

Surprising 33 percent of the communication professional surveyed see disinformation as the greatest risk factor in corporate communication! No wonder that the false information that circulation on the Internet works like a virus that undermines the public's trust. Almost as important is disguising errors , which often ends as a catastrophic decision -making error - both for the reputation and for the finances of a company.

And that's not all. With 28 percent, the personal misconduct of managers at the top of the list. In times of social media, scandals can escalate rapidly and become a handbrake for companies.

The shadows of social media

a shitstorm in social networks is a serious trigger for crises for every fourth PR expert (25 percent). This digital wave can come with a force that breaks through even the thickest wall! In addition, 23 percent fear that criminal activities, such as cyber attacks, can drastically tighten crisis situations.

and the list continues: public prosecutor's investigation (13 percent), faulty products (12 percent) and data protection violations (10 percent). What do these numbers show us? Companies must be vigilant!

Surprising is the comparatively little concern about natural events! Only 6 percent of those surveyed consider earthquakes or storm surges to be dangerous triggers. The experts see the least danger in competitor defamures (3 percent).

The question remains: How well are companies preparing for these challenges? The annual PR trend monitor results provide valuable insights here! If you want to be among the winners of the communication crises, you should definitely look at the News Aktuell Blog . There are the challenges, but also the solutions.

About News Aktuell: News Aktuell is a subsidiary of the dpa that facilitates access to media and consumers. Whether digital tools or PR content on the world's most influential PR portal-everyone who wants to be successful in communication is well advised here. Since 1989 on the pulse of time, News currently supports its customers in being the mouthpieces of their messages!

location Hamburg, but also active in Berlin, Frankfurt and Munich - the communication experts are present across the country. Be ready to learn from successful strategies and bring your PR to the next level!