New Berlin-Müsli: Sustainability for breakfast

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Von: NAG Redaktion

Die Stabsstelle Bildung für nachhaltige Entwicklung (SBNE) des Bezirksamts Charlottenburg-Wilmersdorf hat rechtzeitig zur Fußball-EM 2024 das Projekt „nachhaltiges Berlin-Müsli“ ins Leben gerufen. Der offizielle Verkaufsstart des Müslis ist der 14. Juni 2024, passend zum Auftakt der EM. Das Projekt „Dit is Müsli“ soll Aktionsmöglichkeiten für nachhaltigen Konsum und Produktion aufzeigen. Neben Workshops mit Schulen zum Thema gesunde Ernährung und Nachhaltigkeit, dient das Müsli als Beispiel dafür, wie Nachhaltigkeit wirtschaftlich, sozial und umweltbezogen umgesetzt werden kann. Das Berlin-Müsli, welches Aspekte wie Regionalität, biologischen Anbau und gesunde Ernährung betont, steht für eine gesunde Ernährung und nachhaltige Lebensweise. Es unterstützt die Umsetzung der …
The Education for Sustainable Development (SBNE) of the Charlottenburg-Wilmersdorf District Office launched the “Sustainable Berlin-Müsli” project in time for the 2024 Football European Championship. The official start of sales of the muesli is June 14, 2024, in line with the start of the European Championship. The "Dit is Muesli" project is intended to show action opportunities for sustainable consumption and production. In addition to workshops with schools on healthy eating and sustainability, the muesli serves as an example of how sustainability can be implemented economically, socially and environmentally related. The Berlin-Müsli, which emphasizes aspects such as regionality, biological cultivation and healthy eating, stands for a healthy diet and sustainable lifestyle. It supports the implementation of ... (Symbolbild/MB)

The Bildungs ​​for Sustainable Development (SBNE) of the Charlottenburg-Wilmersdorf district office launched the “Sustainable Berlin-Müsli” project in good time for the 2024 Football European Championship. The official start of sales of the muesli is June 14, 2024, in line with the start of the European Championship. The "Dit is Muesli" project is intended to show action opportunities for sustainable consumption and production. In addition to workshops with schools on healthy eating and sustainability, the muesli serves as an example of how sustainability can be implemented economically, socially and environmentally.

The Berlin-Müsli, which emphasizes aspects such as regionality, biological cultivation and healthy eating, stands for a healthy diet and sustainable lifestyle. It supports the implementation of the 17 sustainability goals of the UN at the local level. The project was initiated by the SBNE and the design for the muesli was selected by a public tender procedure. The jury's packaging design "Dit is Muesli" by the Cologne agency IBG was selected by the jury. The bio-müsli is produced and expelled by the Berlin company Dattelmann.

Current sales locations for the Berlin-Müsli include a pop-up store in Bikini Berlin, the world shop A Janela, Bauhaus Reuse on Ernst-Reuter-Platz and the Duty Free Shops in Berlin-Brandenburg Airport. The "Sustainable Berlin-Müsli" project is seen as a contribution to the implementation of the Berlin nutritional strategy and is intended to promote healthy eating and sustainable lifestyle.

The contact person for the project is Lidia Perico from the SBNE in the Charlottenburg-Wilmersdorf district office, available at Sbne@charlottenburg-wilmersdorf.de or by phone (030) 9029-12014.

table with locations:

| Location | Address |
| ——————————- | --———————— | Pop-up store in Bikini Berlin | Budapester Straße 38-50 |
| Weltladen A Janela | Emser Strasse 45 |
| Bauhaus Reuse on Ernst Reuter-Platz | Ernst-Reuter-Platz |
| Duty Free Shops in Berlin-Brandenburg Airport | |


Source: www.berlin.de