Berlin plans joint Olympic acquisition: a dream for the region!

Berlin plans joint Olympic acquisition: a dream for the region!

Berlin plans to apply for the Olympic Games with the federal states of Brandenburg, Mecklenburg-Western Pomerania, Saxony and Schleswig-Holstein. This became known today, and the official presentation of the plans will take place on Tuesday at 2:00 p.m. in the Berlin Olympic Stadium. Among other things, the ruling mayor of Berlin, Kai Wegner (CDU), and the prime ministers of the federal states mentioned will be present. The concept bears the title "Berlin+" and takes into account possible vasting years between 2036 and 2044. The final decision on the application concept is expected by autumn 2026 at the latest, depending on the suggestions of the International Olympic Committee (IOC), such as rbb24 reported.

The business associations in Berlin and Brandenburg (UVB) welcomed the announcement and point out the potential advantages for the region. However, the Berlin Greens express concerns and criticize the lack of financing concepts and the lack of benefits for the population. In addition, the manager of the BR-Volleys calls for more commitment to the Senate to convince the population of the application.

sports facilities and competition sites

The concept stipulates that many existing sports facilities are used. The Olympic Stadium is already planned and it is argued that not many new sports facilities have to be built. Other possible competition sites include the Jahnsportpark, the stadium on the old forestry and the Mommsen Stadium, the latter is not yet ready for the Olympic competitions. Tennis competitions could also be held in the Steffi-Graf Stadium, which offers space for 7,000 fans.

In addition, the Max-Schmeling-Halle, which needs to be modernized, could be used for the Olympic Games together with the newer Uber Arena, which offers space for 17,000 people. The Velodrom on Landsberger Allee is intended for train wheel competitions. Temporary sports facilities could be built at famous sights in Berlin, while sailing and surfing are to take place in Warnemünde and Kiel. Triathlon and Golf could possibly be held in Potsdam or Bad Saarow, whereby for riding competitions North Rhine-Westphalia is brought into play as a possible location.

global partnerships and sponsorship

In a further connection, the International Olympic Committee (IOC) announced that from INBEV by 2028 as a Worldwide Olympic Partner. The sponsorship contract, which also includes marketing rights for the International Paralympic Committee (IPC), is seen as a sign of commitment to responsible consumption and sustainable development. The CEO of AB Inbev, Michel Doukeris, and IOC President Thomas Bach expressed a positive statement about the new partnership, which benefits both the Olympic teams and the athletes. The non-alcoholic beer corona cero is established as a global beer sponsor of the Olympic Games, such as [Yumda] (https://www.yumda.com/de/news/1182478/internationales-Olmpisches-komitee-und--gemt-weltwheit- Olympic-partnership.

The sponsorship of the Olympic Games offers brands the opportunity to present their values ​​and engagements of a global target group. Historically speaking, sponsorship of the games has undergone great development since the beginning in 1928. The Olympic Games are not only an important sporting event, but also symbolize international unity and excellence. Through the exclusive use of Olympic symbols, brands report their social responsibility and long-term brand value, which makes it attractive to sponsors, such as [rtrs://rtrtrs:/de/blog/sponsern-die--Olmpische-veranden-marken/).