Berlin is booming: 12.7 million tourists despite shopping criticism!

Steglitz-Zehlendorf: Berlin verzeichnete 2023 ein Besucherwachstum auf 12,7 Millionen – Shoppen, Kritik und städtische Entwicklung im Fokus.
Steglitz-Zehlendorf: Berlin in 2023 recorded visitor growth at 12.7 million-shopping, criticism and urban development. (Symbolbild/MB)

Berlin is booming: 12.7 million tourists despite shopping criticism!

Steglitz-Zehlendorf, Berlin, Deutschland - Berlin recorded a significant increase in visitor numbers in 2023. With a total of 12.7 million tourists, the number increased by five percent compared to the previous year. These visitors contributed 30.6 million overnight stays in the city to , which represents a return over the 30 million mark after several years. Berlin's status confirm these developments as a magnet for city and cultural tourism, comparable to cities like London and Paris. Around 42 percent of the visitors came from abroad, a significant increase compared to a third in the previous year. According to , the survey was carried out to the satisfaction of visitors in autumn 2024

The city is classified in various rankings, including the European city trip study 2023/2024 from Projectm, which Berlin 1. Square under 170 European cities certified. In the ranking of timeout magazine, Berlin is one of the three most interesting cities in the world in 2024.

criticism of the shopping offer

Despite the positive developments, there are also critical voices. A survey by the market research institute ifh Köln, the My Berlin shows that more than 50 percent Semen in popular shopping streets such as the Hackescher Markt and Schlossstraße in Steglitz, complain about vacancies and the state of public toilets. Around 40 percent also called for an expansion of pedestrian zones and a greener design of the city center.

Despite this criticism, visitors rate the shopping experience in Berlin on average with the grade 2.3 , which is better than the nationwide average of 2.5 . Manja Schreiner, general manager of the IHK, emphasizes that the Berlin locations are still places of encounter, which underlines the importance of retail for the city.

overall balance and outlook on 2025

Tourism in Berlin shows stable growth, which is to be promoted by upcoming events such as the Tech trade fair Gitex Europe and NFL games in 2025. The Senator for Economic Affairs Franziska Giffey was optimistic about the growth potential of tourism and emphasized the need to tackle challenges in the field of shopping and urban design. Important events are also expected for 2024, including the European Football Championship, which will focus on the Olympic Stadium and the Fanzone at the Brandenburg Gate.

In order to master the challenges and to further ensure the attractiveness of Berlin as a travel destination, the city has a decisive role in promoting international tourism. Success depends not only on cultural events and leisure activities, but also on the improved infrastructure and urban design to create a positive overall experience for visitors and locals.

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OrtSteglitz-Zehlendorf, Berlin, Deutschland
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