ARD Media starts new marketing season: strong combination for ranges

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"Discover the strong combination offer of ARD Media for the marketing season 2025! With around 114 million daily contacts, the ARD Media Germany combination offers an effective solution for addressing buying target groups. Learn more about adjustments, price developments and the advantages of strategic media planning."
"Discover the strong combination offer of ARD Media for the marketing season 2025! With around 114 million daily contacts, the ARD Media Germany combination offers an effective solution for addressing buying target groups. Learn more about adjustments, price developments and the advantages of strategic media planning." (Symbolbild/MB)

The course for the future of the audio and moving image market are set! ARD Media, the leading marketer in the German media sector, starts with a powerful combination offer in the new marketing season 2025. With impressive 114 million daily contacts, the ARD Media Germany combination is the indispensable player for everyone who wants to develop a successful media strategy for sales groups.

What is new? For the coming season there are only slight adjustments to the proven combination offer. The popular ARD Media League Live, which has recently reached a range of 13.4 percent in the 14+ age group, is now being continued under the new name ARD Media Bundesliga conference. But that's not all! There are big changes in the Berlin/Brandenburg region: the station wagon there is dissolved! For this, the strong combination options of the RBB Media come into play, which with the RBB Urban and RBB Berlin Kombi get additional reach.

Intelligent price strategies for clever planners

In the coming year, the prices of the target group and area combination will be strategically adapted to seasonal and work-day inquiries. An inflation -related increase of 2.5 percent flows into pricing. For the ARD Media Germany combination, the price remains attractive, the thousand contact price (TKP) for the target group 14-59 is 4.79 euros-an increase of 6.6%! Kombi 14-49 is increased by 7.4%, while the prices for the Kombis 40+ and decision-makers are only raised moderately.

Ralf Hape, CEO of ARD Media, sums it up: "In a fragmented media market, high ranges are the key to real media value." The Germany combination proves to be a true power package and reaches up to 12 million contacts!

quality and reach in one!

ard media is not just a simple marketer; They are the premium election in TV and audio advertising. They take care of the national marketing of the ARD broadcaster the first and also take over the sales of public law radio station as well as selected private programs and podcast offers. The portfolio guarantees an effective address of sales -powerful target groups and offers excellent advertising effects and efficiency across all platforms. These offers are supported by extensive market research that ensures precise media planning!

ARD Media is at the top of the modern media market - ready to master the challenges of the future!