Alpro brings new barista deletions to Germany: REALLY experience coffee!

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Entdecken Sie die neue Alpro-Kampagne "Mach deinen Kaffee pflantastisch lecker!" mit innovativen Barista-Produkten in den Geschmacksrichtungen Karamell und Vanille. Erfahren Sie, wie Sie Ihre eigenen Kaffeekreationen zu Hause zaubern können. Sehen Sie den mobilen Alpro Coffee Truck und nehmen Sie an spannenden Gewinnspielen teil! Erfahren Sie mehr über die pflanzlichen Alternativen von Alpro und lassen Sie sich inspirieren.
Discover the new Alpro campaign "Make your coffee tasty!" With innovative barista products in the flavors caramel and vanilla. Find out how you can conjure up your own coffee creations at home. See the mobile Alpro Coffee Truck and take part in exciting competitions! Find out more about Alpro's vegetable alternatives and be inspired. (Symbolbild/MB)

plant -based coffee culture: Alpro sets new trends in Germany

coffee is not just a popular drink, but a cultural experience in Germany. In order to focus more on this aspect, the market leader for herbal alternatives, Alpro, has launched a comprehensive campaign: "Make your coffee tasty!" This initiative is supported in particular by two new flavors in the Barista products series and a creative marketing concept.

The focus of the new campaign is to promote creative coffee creations, whereby the versatility of Alpro's Barista products is particularly emphasized. The two new tastes, caramel and vanilla, expand the portfolio alongside the already popular variants such as Alpro Barista Hafer and Alpro This is not m*LK. This is also supported by an appealing competition and the use of a mobile "Alpro Coffee Trucks", which will stop in several German cities to address people directly.

The campaign, which will start in September 2024, aims to achieve up to 341 million gross accounts via various digital platforms and in the out-of-home area. Alpro not only wants to address existing coffee lovers, but also those who have so far been hesitant with vegetable alternatives. Christine Borghardt, Category Director plans Based D-A-CH at Danone, emphasizes that Alpro is a matter of promoting better information about the advantages of plant products and flexitarians to offer a broader offer.

The new products will be available in German grocery retail stores from September. While the classic barista products are offered in 500 ml of trial sizes, the new flavors appear in 750 ml bottles. These initiatives not only illustrate Alpro's commitment to a plant -based diet, but also its efforts to promote consumer decisions and to support a more sustainable lifestyle.

In summary, it can be said that Alpro's campaign not only creates a new range of herbal coffee alternatives, but also represents an important step towards sustainable nutrition and conscious coffee culture in Germany. For more information and creative recipes, it is advisable to visit Alpro's website.

About Alpro:

Alpro is a proven name in the production of plant foods and drinks, and has specialized in the development of products based on soy, almonds and oats for over 40 years. As part of Danone, Alpro is committed to a balanced diet and a more sustainable lifestyle and has been certified B Corp since 2018, which underlines its social and ecological efforts.

Further information is available at www.alpro.com.