Future of the press: Grosso reform for local diversity and stability

Future of the press: Grosso reform for local diversity and stability

Berlin (ots)

The MVFP Distribution Summit 2024 in Hamburg has an urgently discussed the challenges for the free press in the digital age. Philipp Welte, the CEO of Medien-Vertrieb specialistverband (MVFP), speaks of a crucial need to fundamentally reform the existing sales system for magazines. "The stability of this open, diverse democracy is in critical waters," he warned, referring to the falling acceptance of the citizens in the democratic institutions, which makes the role of the press even more urgent as a reliable source of information.

important changes for sales

world demands a radical reform of the Grosso system. "We have to do everything we can to set up the press sales festival," he said. This includes increased investments in technology and automation to reduce system costs without endangering the basics of press sales. His clear position: "Market access must be guaranteed for every title nationwide and free of discrimination."

A central topic was also the media policy, which, according to Welte, is in "gentle permanent sleep". He criticized the federal government's plans to introduce a confirmation solution for contracts concluded by telephone, as this would endanger the success of telephone marketing. In addition, the proof of evidence for the EU's deforestation ordinance is "completely unclear" and would consider the privately financed press considerably.

opportunities in retail

Markus Mosa, CEO of the Edeka headquarters, emphasized how important the press jack remains for the attractiveness of the markets. In his keynote, he advocated rethinking the sales strategies and focusing on the needs of customers. "A well-kept press geg is mandatory in an Edeka market," said Mosa.

The lectures at the Summit also illuminated current trends in press sales, in particular the role of AI and data analysis. Myriam Karsch, Managing Partner of Kouneli Verlag, found positive words: "In the Playboy, 84 percent of sales came from the user and reader market in 2023." This shows that publishers find new ways to generate sales, also by using Paywalls to increase digital income.

The commitment to strengthen the press variety is not only necessary, but also urgently asked at a time when the media landscape changes strongly. The MVFP Distribution Summit 2024 has made it clear that everyone involved has to pull together in order to secure and make the press in Germany.