Future of the e-cigarette industry: Illegal trade ensures turbulence

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Erfahren Sie in unserem Artikel, wie der illegale Handel mit E-Zigaretten in Deutschland die Branche belastet und welche Maßnahmen erforderlich sind, um dem entgegenzuwirken. Branchenverbände und Händler fordern ein hartes Durchgreifen der Politik gegen kriminelle Aktivitäten. Entdecken Sie die Ergebnisse einer umfassenden Umfrage unter über 300 Beteiligten und die Hauptursachen für den Anstieg illegaler Geschäfte.
Find out in our article on how illegal trade in e-cigarettes in Germany is burdening the industry and what measures are necessary to counteract this. Industry associations and dealers are calling for a hard to take action against criminal activities. Discover the results of a comprehensive survey among over 300 participants and the main causes for the increase in illegal business. (Symbolbild/MB)

alarm mood in the e-cigarette market! The Business Association Alliance for Tobacco -Free Enjoyment (BFTG) predicts a growing boom for 2024: an incredible plus of 25 percent compared to the previous year! For the first time, the limit of over 1 billion euros total sales is exceeded. But appearance is deceptive, because the shadow of illegal trade is difficult in the industry.

In an exciting survey, where over 300 retailers and manufacturers have raised their voice, it becomes clear: the black market is blooming! A frightening number-76 percent of the knowledge of e-cigarette dealers surveyed who do not play according to the rules. These criminal actors sell their goods without legal requirements and leave the honest traders in the rain. Average 30 percent of their sales are lost!

The illegal trade blooms!

monster! Around 40 percent of e-cigarettes that land on the German market do not seem to be regulated. Philip Drögemüller, Managing Director of the BFTG, makes it clear: "Illegal trade is a great burden on the industry. It cannot be that criminal dealers sneak a market advantage over honest e-cigarette trade." The demand for a rigorosis of the authorities is getting louder!

A reason for the boom in the illegal business remains the intolerable taxation: 82 percent of the survey participants see the main reason for illegal in the high taxation of liquids and components. In addition, 70 percent criticize the weak control of the authorities. Politicians are asked to finally speak plain text and not to raise the taxes on liquids!

where do the illegal products come from?

But where do the illegal e-cigarettes end up? The answer is alarming! 86 percent of the respondents report sales in kiosks and Spätis, while 73 percent denounce online sales from abroad. Where's the supervision?

But the supervision is apparently overwhelmed across the board! A overwhelming majority of 81 percent received no feedback from the authorities to their advertisements on illegal sales. "We know that the authorities are trying, but much more has to happen here!" Said Drögemüller. An appeal to politics not to ignore uncomfortable reality!

fact is: The industry insists on immediate measures to stop illegal trade and protect the honest dealers. The time to act is now!