Weihnachtliche Versuchung im Sommer: Supermärkte in Berlin bereiten sich vor
Weihnachtliche Versuchung im Sommer: Supermärkte in Berlin bereiten sich vor
柏林目前正在经历一个意想不到的热时期，邀请人们享受阳光。 Temperatures of over 30 degrees are announced on Thursday, August 29. Despite these summer temperatures, the first Christmas articles are already flocking to the supermarkets.乍看之下似乎很奇怪的趋势在今年特别明显，我已经搜寻以了解商店对此的反应。
在柏林地区，例如Neukölln，许多消费者在购物时去超市时都感到惊讶。我穿着休闲的夏季服装去了卡尔·马克斯·斯特拉斯（Karl-Marx-Straße），以探索最新的报价。 The idea of buying gingerbread and other Christmas delicacies in this heat feels strange, but the shelves indicate that the business is ready for the upcoming season.
卖家很高兴早期需求
在一个经典的德累斯顿·克里斯托伦（Dresden Christstollen）的经典分支中，立即引起了人们的注意。我决定问卖方这是否是进入圣诞节世界的第一步。您的回答是一个令人愉悦的“好吧，您还早！”，这只会加剧我的惊喜。似乎该业务已经准备好了，但尚未处于完整的圣诞节模式。 A few courses continue to rest the rest of the Christmas delicacies packed on pallets, ready for the shelves that are still waiting for their debut.
竞争对手的架子已经充满了季节性美食。从8月27日起，多米诺骨牌和其他零食不仅排在8月27日的Aldi分支机构和其他零食中。一名员工确认已经发生了第一次购买。 Although I and an elderly lady next to me were skeptical, whether you should buy sweets in this heat, these business practices show that consumers are already preparing for the upcoming fixed time.
准备即将到来的季节
with prices of 2.79 euros for domino stones and the consideration that such delicacies could melt quickly in summer heat, I wonder if it would not be better to spend some patience.早期在圣诞节糕点上储存的诱惑更大。毕竟，很难否认时间比赛和不到四个月的圣诞节前夕。超级市场和折扣店似乎完全集中在他们的圣诞节策略上，以确保货架在9月份被填补。
The introduction of Christmas products in the middle of a heat is strange, but it shows an increasingly early anticipation for the festive days that will come in the coming months. The strategy of supermarkets to present Christmas articles could already be understood in a consumer society like ours as a sign, how important it is to increase sales before the real demand starts.
For many consumers, the question remains whether they want to get involved in the seasonal treats or should be waiting for the cooler months.无论哪种方式，商店的圣诞节早期情绪都表明节日时间很快就会如火如荼。