Christmas temptation in summer: supermarkets in Berlin are preparing
Christmas temptation in summer: supermarkets in Berlin are preparing
Berlin is currently experiencing an unexpected heat period that invites people to enjoy the sun. Temperatures of over 30 degrees are announced on Thursday, August 29. Despite these summer temperatures, the first Christmas articles are already flocking to the supermarkets. A trend that seems strange at first glance is particularly pronounced this year, and I have searched to find out how the shops react to it.
In the Berlin districts, such as Neukölln, many consumers are surprised, as well as sellers when they go to the supermarket while shopping. I went to Karl-Marx-Straße in a casual summer outfit to explore the latest offers. The idea of buying gingerbread and other Christmas delicacies in this heat feels strange, but the shelves indicate that the business is ready for the upcoming season.
seller is amused by early demand
In a Rewe branch, one of the classic Dresden Christstollen immediately catches the eye. I decided to ask a seller if this was the first step into a Christmas world. Your answer was a hearty "Well, you are early!", Which only strengthened my surprise. It seemed as if the business was prepared, but not yet in full Christmas mode. A few courses continue to rest the rest of the Christmas delicacies packed on pallets, ready for the shelves that are still waiting for their debut.
The shelves of competitors are already filled with seasonal delicacies. From August 27, domino stones and other treats are not only lined up for sale in an Aldi branch from August 27th and other treats. An employee confirmed that the first purchases had already occurred. Although I and an elderly lady next to me were skeptical, whether you should buy sweets in this heat, these business practices show that consumers are already preparing for the upcoming fixed time.
preparation for the coming season
with prices of 2.79 euros for domino stones and the consideration that such delicacies could melt quickly in summer heat, I wonder if it would not be better to spend some patience. The temptation to stock up on Christmas pastries at an early stage is greater. After all, it is hard to deny that time races and stay less than four months to Christmas Eve. The supermarkets and discounters seem to be fully concentrated on their Christmas strategies to ensure that the shelves are filled in September.
The introduction of Christmas products in the middle of a heat is strange, but it shows an increasingly early anticipation for the festive days that will come in the coming months. The strategy of supermarkets to present Christmas articles could already be understood in a consumer society like ours as a sign, how important it is to increase sales before the real demand starts.
For many consumers, the question remains whether they want to get involved in the seasonal treats or should be waiting for the cooler months. Either way, the early Christmas mood in the shops is a sign that the festive time will soon be in full swing.
- Nag