Tourism in Mecklenburg-Western Pomerania: concerns and opportunities for autumn

Tourism in Mecklenburg-Western Pomerania: concerns and opportunities for autumn

The future of tourism in Mecklenburg-Western Pomerania: challenges and opportunities

The tourism industry in Mecklenburg-Western Pomerania faces a variety of challenges that influence the image of the industry and satisfaction in the region. A current survey by the state tourism association has shown that dissatisfaction with the host companies has increased in recent months. It is particularly striking that 42 percent of the participants provide information about the main season, while only 37 percent can take a positive balance.

Overall, a significant change in the booking behavior of the guests was found. In particular, the increased price sensitivity among travelers and the increasing competition from abroad represent large hurdles for regional providers. Competitative travel destinations, inadequate quality of offer and infrastructural weaknesses contribute to this development. This feedback is alarming for an industry that depends heavily on the satisfaction of your guests.

The economic situation of the tourist companies remains relatively stable, but the number of companies that are (very) rated as (very) endangered. Only twelve percent of those surveyed see themselves in a threatening situation. In the meantime, the guest satisfaction was higher compared to the previous year, which indicates that the customers are satisfied with the provider despite internal problems.

Particular attention is paid to the new UNESCO World Heritage Bestatus for the Schwerin residence ensemble. Sixty percent of the company representatives believe that this award will boost local tourism. The associated hope is an increased demand, which could also be supported by the upcoming events for the Day of German Unity, while aimed at bringing more visitors to Mecklenburg-Western Pomerania.

In addition, the shortage of workers is an omnipresent problem that arose not only on the basis of the reserved training numbers, but also due to the increased requirements for specialists. Forty percent of the companies have difficulty filling vacancies. It is of crucial importance to improve the framework conditions for employers so that the industry does not suffer any further.

In response to the decreasing demand, the state tourism association has already launched an autumn campaign to encourage more travelers to visit the region outside the high season. The new campaign aims to address markets in Berlin and other federal states in a targeted manner. Innovative advertising material and digital campaigns are intended to help the beautiful aspects of traveling in Mecklenburg-Western Pomerania, such as the landscape diversity or the cultural highlights that the region has to offer.

The companies within the industry seem to focus on positive developments, although internal difficulties are available and to adapt to the changed market conditions. As Birgit Hesse, President of the Tourism Association, emphasizes, the industry can continue to grow by creating high -quality, sustainable offers, even if the current situation is challenging.

In the end, it remains to be seen how the industry will develop in the coming months. The combination of international orientation, a focus on quality and securing specialists will be decisive in order to maintain and increase both the satisfaction of the guests and that of the companies.