Sparkasse of the future: Digital banking meets personal advice!

Sparkasse of the future: Digital banking meets personal advice!

The savings banks in Germany are faced with a huge transformation process to remain relevant in an increasingly digital world. According to a report by Berlin Live , customer behavior changes dramatically: Fewer and fewer people are visiting the bank branch for their financial transactions. Dr. Joachim Schmalzl, board member of the German Sparkassen and Giro Association, confirms that customers are now relying more on their smartphones. As a result, the traditional Sparkassen branches have to be reconsidered. The branches should not only be places for transactions, but also develop as social meeting points, for example through co-working spaces and events.

An innovative example is the “Smoney” concept of the Stadt-Sparkasse Düsseldorf, which aims specifically on young, tech-affine people. Here, digital services are combined with classic advice by being able to clarify their financial issues from both video advice and live on site. This realignment reflects the current trend that banking transactions have to be made and more comfortable for bank customers in Germany.

international presence and support

The Sparkassen-Finanzgruppe also has a unique position as financier of the German middle class, as sparkasse.de . With an extensive network, you support companies in expanding in international markets. The S-CountryDesk bundles the skills and international contacts of the savings banks and offers tailor-made solutions for business inquiries abroad, from an account opening in London to financing options in Brazil. This is particularly important for corporate customers who want to act successfully in global markets.

The savings banks therefore focus on a comprehensive strategy that harmoniously combines digitization and personal advice. Despite the progressive technologization, classic banking services such as lockers and cash withdrawals remain essential. This shows that the savings banks not only adapt, but continue to maintain their roots in order to meet their customers' needs.