Sky remains the king of the Bundesliga-DAZN loses the TV rights!

Sky remains the king of the Bundesliga-DAZN loses the TV rights!

The Bundesliga rights allocation causes excitement: Sky has won the large auction and secures most of the transmission rights, while DAZN is faced with a bitter setback. Like Berlin Live , the Saturday conference changes from DAZN to Sky, which is a painful loss for the streaming service. Despite a violent application, DAZN was unable to secure the comprehensive game package. Instead, Sky remains the first address for football fans and now even offers two “picks” per game day.

The game day broadcast and the fan perspective

Sky will be broadcast on Friday and Saturday the most game days, which means that many fans need two subscriptions again to follow all games. While DAZN feels like a winner because the Saturday conference could be tapped, an analysis shows that important teams are often missing, which reduces the attractiveness of the conference for many spectators. Onefootball emphasizes that the games are often distributed throughout the weekend, with several big clubs that play on Friday evening or Sunday. This weakens the interest in the conference, which attracts viewers, especially when Bayern Munich or Borussia Dortmund are there.

The pricing for the subscriptions remains another central problem for fans: To see all games, they could have to spend between 60 and 70 euros a month. This presented the German Football League (DFL) with challenges because the current model presents football fans with a financial hurdle. There is a lot of criticism that this splitting of the transmission rights is not fan-friendly, especially in comparison to formats such as the league pass in the NBA, in which a single subscription fee applies to all games. The DFL is under pressure to find a solution that enables fans easier access to all Bundesliga content instead of imposing several expensive subscriptions.