New Year's Eve under pressure: Rewe causes excitement with animal -friendly fireworks!
New Year's Eve under pressure: Rewe causes excitement with animal -friendly fireworks!
on December 24, 2024, while the Christmas mood is moving in, New Year's Eve is getting closer and thus also the big firecracker. The supermarkets and discounters, especially Rewe, rely on a rich fireworks offer to offer customers an unforgettable New Year's Eve. But not everyone is happy about this spectacle. In particular, animal lovers and animal rights activists look at the upcoming event with concern, since the noise of firecrackers panic many pets. Rewe recognized this and campaigned in the new prospectus with "not so loud" fireworks, which is supposed to take more consideration of animals and the environment, reports .
The fireworks of Rewe are available from December 28th to 30th, 2023. Among other things, customers can acquire desires and various batteries for price from € 4.99 to € 16.99. In view of the growing concern about the effects of firecrackers on animals, Rewe marketing is controversial. The prospectus shows a frightened dog and a cat, which comes across mixed reactions on social media. Users criticize the David Versus Goliath mentality and call the advertisements a "lying marketing strategy", since the actual endangerment of the animals by New Year's fireworks cannot be ignored, as also from is. The debate about a possible firing ban is increasingly louder in the area of this discussion. It is to be expected that many animal shelter employees have a boom on New Year's Eve, as many frightened animals have to be collected. But despite these challenges, many fireworks lovers seem unimpressed and ready to celebrate the night with noise and colorful lights.
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