Rewe disappointed: Delivery service is hired - customers are angry!

The Rewe delivery service, a popular offer that has existed since 2012 and has been available in many larger cities, now faces new challenges. In an interview, Rewe boss Lionel Souque made it clear that a further development of the delivery service is not intended in the near future. "The delivery service does not bring a positive yield," said Souque. The decision not to expand the delivery service makes many customers who had hoped for improvement in the offer disappointed, such as Berlin Live reported.

originally only started in large cities such as Berlin and Hamburg, the Rewe delivery service now also offers the possibility of convenient online shopping in many smaller cities. Customers order their purchase online and receive it directly to the front door. However, the service has turned out to be less profitable, since the costs for the delivery and the associated expenses often exceed sales, as Souque noted. Customers apparently prefer to select the products on site instead of having them delivered, which makes the delivery service less attractive, added rtl .

customers must rethink

The delivery service is available Monday to Saturday, with a minimum order value between 35 and 50 euros. Although the first deliveries for new customers are free, the question remains whether the offer can continue to assert itself if the demand is simply not available. Souque also underlined that the pick -up service is the much more profitable way for Rewe. Despite the restrictions, the delivery service remains in the areas in which it is already available. However, customers who have already rely on it can only wait and see whether the delivery service remains in the long term or not.