RBB is breaking new ground: saving space and fresh program ideas for Berlin

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Meta-Beschreibung: Der Rundfunk Berlin-Brandenburg (rbb) plant eine deutliche Flächensenkung und organisatorische Neuerungen, um finanziell zu konsolidieren und das Programm stärker auf die Bedürfnisse der Zuschauer auszurichten. Erfahren Sie mehr über die Ziele, Sparmaßnahmen und innovative Formate des rbb in unserem aktuellen Artikel.
META description: The Broadcasting Berlin-Brandenburg (RBB) plans a significant reduction in space and organizational innovations to consolidate financially and to focus more on the needs of the audience. Find out more about the goals, savings measures and innovative formats of the RBB in our current article. (Symbolbild/MB)

future orientation of the RBB: a new way to strengthen the community

The Bundfunk Berlin-Brandenburg (RBB) faces a decisive transformation that will not only affect the broadcaster itself, but also the audience and spectators in the Berlin and Brandenburg region. These strategic changes are part of a comprehensive plan to sustainably improve the financial situation of the RBB and at the same time secure the program quality.

The director of the RBB, Ulrike Demmer, recently announced that the broadcaster wants to significantly reduce its physical rooms. The aim is to save costs and use resources more effectively. The RBB plans to sell the television center and a parking garage in Berlin, which could probably be implemented in the course of next year. These measures are intended to save up to six million euros in maintenance costs annually, which opens up financial scope for the broadcaster.

more important than the reach of individual programs, however, is the trust of its users. According to a recently carried out, this trust was confirmed in the region. Demmer emphasizes that the quality of the content offered and the proximity to the audience must be the focus. "Our goal is to improve the credibility and approaching of our station," said Demmer, while underlining the need to start again.

In addition, the newly formed administrative directorate of the RBB, represented by Nicole Küchler-Stahn, contributes to dealing with the structural challenges. Despite the ongoing savings, the RBB wants to find innovative ways to further develop its program. Nonlinear offers and new platforms such as TikTok and Podcast formats play an important role. Program director Katrin Günther emphasizes that the broadcaster will be more oriented towards the needs of the different target groups.

A central element of this realignment is the dialogue with the community. The RBB plans to create rooms for the exchange between people and the broadcaster. Formats such as "The Tag" and the comedy series "False but funny" on YouTube are steps in this direction because they should interact more directly with the viewers.

Overall, the RBB and the region are faced with an interesting phase of change. The savings and restructuring are not only a necessity, but also an opportunity to rethink public service broadcasting and to deal more strongly with the needs of the community. The coming months will show how these ambitions will be implemented and how they will influence the media offer in Berlin and Brandenburg.

to inform, form and maintain the fulfillment of the public law order, it is crucial that the RBB stays close to the population and reacts to its needs. The switch to new formats and communication channels could lead to a strengthening of the sense of community and further deepen the spectators.