Radio programs from Audiotainment Südwest reach 13.1% growth in the target group of 14-49 year olds

Radio programs from Audiotainment Südwest reach 13.1% growth in the target group of 14-49 year olds

Audiotainment Südwest achieved a record range of 5.156 million listeners per day

With its broadcasters BigfM, RPR1., Radio Rainbow and Rock FM, Audiotainment Südwest in the current media analysis MA 2024 Audio II was able to significantly increase its reach. A total of 5.156 million people now hear the company's radio programs every day. The increase of 13.1 percent in the important target group of 14-49 year olds is particularly gratifying.

The successes are the result of hard work by the committed and creative team of Audiotainment Südwest. The management thanks all employees for their contribution. The thanks also go to the listeners who support the programs and have given them a high listening rate.

An impressive result achieved BigFM, the largest national youth radio in Germany. With a range of 2.263 million listeners a day, the broadcaster was able to claim his Position as a strong youth brand.

rpr1 In the target group of the 14-49-year-olds, the broadcaster even had an increase of almost eight percent in the average hour.

Radio Regenbogen was also able to increase its range to 1.360 million listeners per day and thus strengthen its position as the most words of private broadcasters in Baden-Württemberg.

Rock FM, the successor to Regenbogen 2, was first recorded in the current media analysis and reached a range of 408,000 listeners per day with his music format "80s, 90s rock".

The Audiotainment Südwest GmbH & Co. KG is responsible for the production and strategic development of radio programs BIGFM, RPR1., Radio Regenbogen and Rock FM. With a daily range of 5.156 million listeners and 12,049 million online audio sessions per month, the company reaches listeners in different federal states.

Source: MA 2024 Audio II (listener per day/ Mon-Fri)

Audiotainment Südwest GmbH & Co. KG
Dudenstraße 12-26, 68167 Mannheim
+49 172 3822469
presse@atsw.de
www.audiotainment-suedwest.de

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