New Kaufland -Claim: I am right here - Jan Josef Liefers & Co. in a new campaign

New Kaufland -Claim: I am right here - Jan Josef Liefers & Co. in a new campaign

In the coming weeks, a lot will change in the capital of Germany. The food retailer Kaufland introduces his new claim "Here I'm right". This campaign, which officially starts on February 1, is intended to focus on the wishes and needs of customers. With prominent supporters such as Jan Josef Liefers, Olaf Schubert, Motsi Mabuse, Enie van de Meiklokjes and Verona Pooth, the company wants to emphasize even more that customers at Kaufland are just right if they are looking for selection, quality and freshness at an affordable price.

But what does that mean for the Berlin citizens? In a city where there is a wide range of shops, the introduction of the new claim and the associated 360-degree campaign from Kaufland could possibly have an impact on shopping behavior and the purchase decisions of many residents.

In the large introductory campaign, five prominent personalities will experience the essential advantages of Kaufland directly in the branch. Verona Pooth will look around the fruit and vegetable department with her two sons, while Motsi Mabuse will take a close look at prices. Moderator Enie van de Meiklokjes goes to the Kaufland bakery, while actor Jan Josef Liefers and comedian Olaf Schubert will explore the Kaufland range.

An interesting fact is that for the digital channels of Kaufland the well-known entertainer Jens Knossalla alias "Knossi" together with the Youtuber Julien Bam will perform his own song for the Claim campaign. This could possibly lead to the campaign that could also be adhered to for younger target groups that are disproportionately represented in Berlin.

The campaign time includes two phases, the first of which runs from February 1 to February 28th. In the second phase that goes from February 29 to May 29, the focus should be on different everyday situations in which different people notice why they are correct at Kaufland.

It remains to be seen to what extent the introduction of the new claim and the accompanying advertising campaign in Berlin will be recorded. With a broad Mediamix, which includes television, online and print media, radio and advertising posters, Kaufland will certainly try to convince the Berlin citizens of their new positioning.

It remains to be seen how the campaign in Berlin will arrive, whether it can convince consumers and whether it will have long -term effects on shopping behavior in the city. Will Kaufland really become the right place for the Berlin citizens? That will be shown in the next few weeks and months.

Source: Kaufland / OTS