New impulses for communication: Germaine Dahlmann leads home societies

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"Erfahren Sie mehr über Germaine Dahlmann, die neue Leiterin der Kommunikation und Pressesprecherin des Verbands der Privaten Bausparkassen. Mit über 15 Jahren Erfahrung in PR und Kommunikation bringt sie frischen Wind in die Organisation. Lesen Sie, wie sie die interne und externe Kommunikation leiten wird und welche Strategien sie verfolgt."
"Learn more about Germaine Dahlmann, the new head of communication and press spokeswoman for the association of private building societies. With over 15 years of experience in PR and communication, you brings a breath of fresh air to the organization. Read how you will guide internal and external communication and what strategies you are pursuing." (Symbolbild/MB)

new impulses for communication in the construction industry

With the change in the communication management of the association of private building societies, there are not only changes at the management level, but also new opportunities for the strategies of public relations in the construction industry. The appointment of Germaine Dahlmann (38) as the new press spokeswoman on September 1, 2024 promises a breath of fresh air in the association's communication policy, which plays a central role in the industry.

Germaine Dahlmann joined the association on March 1, 2024 and brings extensive experiences from various areas. Your previous activity included PR consulting in a full service agency that specializes in the real estate and financial industry. This versatile professional past, which also included stations in the public service and in publishing, will help her optimize the company's internal and external communication.

as the successor to Alexander Nothaft (65), who was responsible for the association's communication strategies for almost 17 years, Dahlmann is faced with the challenge of further developing existing structures. Their main tasks also include event management and maintenance of social media channels, which should make the association more obvious and contemporary.

The importance of this change increases in measure, since the communication needs of the members and the public are constantly evolving. At a time when digital media play a dominant role, the ability to communicate quickly and effectively is crucial for the success of every association. Dahlmann's goal is to design innovative communication campaigns that not only increase the awareness of the association, but also promote the trust of members in the association's work.

The strategy that Dahlmann pursues could have a decisive influence on the perception of the construction industry in public. Since she reports directly to the general manager Christian König, your approaches are expected to be integrated into the overall strategy of the association in order to optimally represent the interests of the building society savers.

The commitment of Germaine Dahlmann for modern communication formats ensures that the Association of Private Building Companies will continue to be perceived as a reliable partner in the construction industry in the future. The expectations are high and the industry is excited to see how their impulses will affect communication in the association.