Netflix is ​​presenting NFL live broadcasts for Christmas for the first time!

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Netflix überträgt erstmals am 25. Dezember 2024 NFL-Spiele live. Was bedeutet das für die Streaming-Landschaft in Deutschland?
Netflix will be broadcast live for the first time on December 25, 2024. What does that mean for the streaming landscape in Germany? (Symbolbild/MB)

On Christmas Day 2024, Netflix opens the goals for a new era of live sport. With the transmission of two exciting NFL games, the Pittsburgh Steelers against the Kansas City Chiefs and the Houston Texans to the Baltimore Ravens, the streaming giant takes the step that many did not consider possible. According to Berlin Live not only shows the two games, but also that you want to intervene seriously in the competition for sports rights. After years of refusal, corporate policy has changed - a fact that causes abdominal pain in Sky and DAZN because they have to fear the consequence of the new competition for the rights.

After Netflix had previously only sent conceptual sports formats and show fights such as that between Mike Tyson and Jake Paul, this decision could be interpreted as a signal for the entry of a new heavyweight into the media landscape. Infranken emphasizes that the streaming market is increasingly fragmentation, which means Sports fans are more difficult to keep an overview of the offers and where live streams are available. The problem of the increasing number of subscriptions exposes a central dilemma of the audience: the need for several streaming subscriptions in order not to miss a sporting event.

The former DFL boss and media expert Christian Seifert predicts that Netflix may have entered a test field with these transfers to see how well live sport in the subscription market can assert itself against established providers. "The reliability of the great sporting events is enormous," he explains and points to the fact that the attractive spectator market could spur the enthusiasm of streaming services. The race for exclusive rights continues, and the scramble of market shares and subscribers become more intense, as more and more big names are committed to this area. Experts agree that this development could have far -reaching consequences for the entire market.

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