Mavi: The Turkish jeans brand introduces new standards for sustainable denim

sustainability and innovation in focus: Mavi leads the jeans industry

Berlin (ots)

The Mavi brand, known for its Turkish jeans, has developed into a pioneer in the sustainable fashion industry. By integrating environmentally friendly practices into her business activities, Mavi sets new standards that other companies could inspire in the clothing sector.

impressive progress in climate protection

In 2022, Mavi was the first Turkish clothing brand awarded a double "A" score on the A-list of the Carbon Disclosure Project. This recognition underlines the essential progress that the company has achieved in the areas of climate and water protection. With a narrow 2% space in the global ranking of the 21,000 participating companies, Mavi creates a new benchmark for the entire industry.

holistic approach to reduce ecological footprint

mavis ** All Blue collection ** has emerged as the heart of the sustainability initiative. This product series consists of certified, organic and recycled materials. Through innovative technologies such as the e-flow method and controlled use of chemicals, the company shows how well-thought-out manufacturing methods can significantly reduce water and energy consumption.

Another remarkable success is the increase in the sales share of the sustainable all blue collection from 14% to 25%. Such increases are not only an indication of Mavis innovation spirit, but also a sign of growing consumer interest in sustainable fashion.

ambitious goals for the future

If you look into the future, Mavi has ambitious plans to obtain 100% of the cotton used from sustainable sources by 2030. In addition, the company should become climate neutral up to 2050. These long -term goals are of great importance not only for Mavi itself, but for the entire fashion industry and could trigger a wave of environmentally conscious practices.

a model for other brands

MAVI not only positions itself as a manufacturer of high -quality products, but also as a leader with regard to responsibility and environmental awareness. The brand shows that it is possible to offer both stylish and environmentally friendly clothing. By regularly checking and adjusting its sustainability goals, Mavi demonstrates how important a continuous improvement in this area is.

about Mavi

founded in Istanbul in 1991, Mavi has around 6,000 sales outlets worldwide and pursues the goal of offering every person an excellent style and fit. With the initiative "All Blue. Everything better. For everyone." Mavi faces the challenge of building a fully integrated and responsible supply chain.