Fight against Greenwashing: Duh complains for real climate neutrality

Fight against Greenwashing: Duh complains for real climate neutrality

The dark side of climate neutrality: a call for transparency

In a time when climate change is one of the most urgent challenges of our society, the topic of greenwashing is becoming increasingly important. Since May 2022, German Environmental Aid (DUH) has been actively committed to misleading promises. This problem is particularly evident in the advertising of companies that incorrectly describe their services and products as climate -neutral, while they actually rely on environmentally harmful practices.

Companies such as Shell, TUI, Lufthansa, DM and Netto were brought into the focus of the DUH. The organization has set itself the goal of clarifying the public about these misleading practices and demands transparency in advertising. To achieve this, the DUH has so far initiated more than 90 procedures, always with the aim of creating justice for consumers and raising awareness of honest environmental practices.

success and outlook: The next steps in the fight against Greenwashing

Each of these procedures led to a legal victory for the DUH, which shows that legal steps can be an effective strategy against misleading advertising. These successes not only sharpen the awareness of the companies, but also increased the pressure on political decision -makers to create clear guidelines for marketing climate neutrality. The DUH plans to continue their work and to legally examine other problematic promises in order to contribute to an improvement.

Digital press conference: insight into the work of the DUH

In order to inform the public about the progress made and future demands on politics, German environmental aid invites you to a digital press conference. This will take place on Tuesday, September 10, 2024, at 2 p.m. The event aims to clarify the public about the challenges in the field of climate neutrality and to explain the current claims to politics.

The role of the community in climate protection

The examination of Greenwashing also has an important social dimension. Because it is crucial that consumers can make informed decisions. The DUH offers the possibility of creating a change in corporate communication through transparency and education. Consumers who are actively interested in honest and sustainable practices can also contribute to change through their purchase decisions.

In order to take part in the press conference, a prior registration is recommended via the DUH newsroom. This is an opportunity to learn more about the emerging challenges and the perspectives in climate protection and to actively contribute to the discussion.