Joseph Roth and his relationship with the Kurfürstendamm - an attempt to understand a secret.

Joseph Roth and his relationship with the Kurfürstendamm - an attempt to understand a secret.

The Kurfürstendamm in Berlin, also known as Kudamm, has always attracted writers and artists. One of them was Joseph Roth, who moved to Berlin in the 1920s and was often in the Romanesque Café on Breitscheidtplatz. Roth was fascinated by the changeability of the Kudamm and tried to find out the secret behind its ability to change.

The Kudamm has experienced major changes again in recent years. Only recently the Reinhard's restaurant closed its goals after 17 years of successful existence, but at the same time the speaker opened, a concept store from Cologne, opened its gates in a building that could also have been known to Joseph Roth.

The APROPO has opened its new branch in the legendary Alhambra, a splendor building that was built in 1922 as a caution. The building was thoroughly restored and the outer facade and the dome awnings shine again in old splendor. Inside the house, the speaking makers want to commemorate the history of the former cinema. For example, there is a wall in the shoe area with various video projections framed by curtain fabrics and are reminiscent of the times of cinema.

The interior of the Speaker store is a material battle, in which Turkish marble, siffered oak, French fishing rod parlot and concrete floor panels are used. Customers are wrapped in a warm and cozy atmosphere and guided intuitively by four different room concepts. From the cosmetics area it goes into the women's department, which is staged like an intimate salon, and then into the mezzanine floor, where men's fashion and a café are waiting for customers. The Parisian style café offers coffee, tartlets and champagne and at the same time customers can discover books and illustrated books on the magazine shelf.

The fashion offer of the Speaker store is diverse and includes well-known luxury houses and more experimental labels. A special highlight is the large selection of porcelain goods and tablewear, including the richly decorated designs by Luke Edward Hall.

The Speaking of the exclusive Berlin districts of Grunewald, Dahlem, Nikolassee, Zehlendorf and Potsdam is aimed mainly on customers from the exclusive Berlin districts. The store is located on the way between these districts and the city center and could become a real destination for this spoiled customers.

The Kurfürstendamm has changed over and over the years, but his goal does not seem to be to lead to a certain place, but to be a goal himself, as Joseph Roth put it as nicely. The speaker now tries to capture a piece of this constant change in the Kudamm and offers its customers a unique shopping experience in a historic building.

Source: www.apropos-store.com