Italy at Gamescom 2024: A look at culture and gaming

Italy at Gamescom 2024: A look at culture and gaming

Berlin/Cologne (ots)

For the eighth time, the Italian Trade Agency (ITA) organized a joint stand as part of Gamescom in Cologne to present 21 Italian companies in the gaming industry. This fair is the largest of its kind worldwide and offers an international platform for developers and studios that create innovative games. Those present can look forward to a variety of talents that range from the established studio to the aspiring developer.

The Italian video game industry has been listing considerable growth for years, which is powered by creative ideas and support from the public side. In 2022, sales were 150 million euros, which corresponds to a remarkable increase of 30 percent compared to the previous year. With over 160 active studios and more than 2,400 specialists, industry has gained dynamics in recent years. This shows that Italian developers are increasingly in demand not only in their own country, but also internationally.

exports and new markets

A remarkable trend is the export orientation of the Italian video game industry. As early as 2022, 43 percent of exports were delivered to Europe, which represents a decline compared to the 60 percent in 2021. At the same time, the importance of North America has grown, where the export share rose from 25 to 40 percent. Asia also develops into an exciting market for Italian game developers who focus on developing high -quality games that address the taste of a global audience.

These trends show that Italian developers are not only locally but also internationally competitive. In order to exist in this demanding environment, innovative approaches are required. This means that more developers deal with current issues such as climate change and environmental awareness, which is reflected in their games.

variety of games

Traditionally, racing games and adventure games dominate the Italian range of games. The rich cultural heritage of Italy's reference is often referred to. For example, games that are located in places such as Monza or Matera are equally interested in players and developers. These games not only offer exciting entertainment, but also the opportunity to learn more about Italian culture.

However, there is a current trend to be observed: More and more developers are relying on narrative games that deal with deeper social issues. Games that deal with environmental protection and social justice have the potential to enrich the gameplay and at the same time to raise awareness of these important topics.

The Italian Trade Agency and the Italian Interactive Digital Entertainment Association (iIidea) are the central actors that enable this growth. Iidea has set itself the task of representing the interests of the Italian video game industry and creating a favorable environment for the development of the industry. The association has become more important in recent years and not only promotes support from the state, but also ensures that the role of video games in society and culture is strengthened.

The Italian video game industry is on the way to assert itself in the global game landscape. With a mixture of traditional know-how and modern approaches, the Italian market is open to new ideas and developments that not only maintain players, but also stimulate the discussion of relevant social issues.

The Italian video game sector has established itself in the local and international landscape in recent years. At a time when digital entertainment is booming, the importance of this industry continues and attracts both users and investors.

At Gamescom 2024, not only traditional game developers, but also more innovative companies present themselves that focus on niche markets. This diversification is important to meet the dynamic requirements of the market and to promote creative expression.

Current trends in the Italian video game industry

A remarkable trend within the Italian video game industry is the focus on sustainability and social issues. Developers are increasingly integrating environmental and social issues into their games, which promotes a reflected examination of contemporary challenges. These developments are not only in accordance with global trends, but also with the interests of younger generations, which are increasingly attaching value on such topics.

The market also experiences an increase in the use of new technologies, especially in the area of ​​virtual reality (VR) and Augmented Reality (AR). These technologies enable developers to create immersive experiences that go far beyond traditional game mechanics. Companies in Italy invest in these technologies to offer innovative products that address both locally and internationally.

economic importance and future prospects

The economic importance of the Italian video game industry should not be underestimated. With a turnover of 150 million euros in 2022, the sector shows that it can grow despite the international competition. Another aspect is the high number of employees: Over 2,400 specialists work in more than 160 studios, which makes the industry an important employer in the creative sector.

In addition, more and more Italian companies are relying on international cooperation to increase their reach. These partnerships are crucial to be successful in global competition and to initiate exciting new projects. With a growing interest in Italian games from North America and Asia, the prospect of further growth is given.

FAZIT

Overall, the Italian video game industry on Gamescom 2024 shows that it is positioned both creatively and economically strongly. With a clear focus on sustainability and innovative technologies, the future of the sector seems promising, and the coming years will be crucial to further strengthen international perception and influence.