Hörpartner campaign: revolutionized good listening through craftsmanship
Hörpartner campaign: revolutionized good listening through craftsmanship
campaign promotes good crafts
Hörpartner break with conventions of common hearing care professional advertising Lars Stage, Managing Director of Hörpartner GmbH, explains: "Good listening to hearing aids is always individual. The most expensive device is only as good as it is adapted for its carrier. Many customers who come to a specialty shop for the first time are not aware of it at all. They believe that they are simply put in the ear and can then hear them perfectly again. Industry has been promoting customers for many years.
In order to make their customers' craftsmanship and the quality of their care, the hearing partners have opted for an unconventional advertising campaign. Under the title "Listening comes from skills" and with a specially created image world, the focus is above all the company's manual skills. The campaign motifs show hands in typical activities in the specialist shop and in the care of customers. From hearing tests with the latest technology to the production of earprints to the programming of the hearing aids - all of these tasks that decide on the success of a hearing aid adjustment were staged in their own image world. The idea of developing and implementing the motifs came about in cooperation between creative and hearing acoustics. In the pictures, it was deliberately not used to use professional models. All people depicted are employees or customers of the company. LARS Stage: "We want to confidently show that only hearing care professionals can do what hearing acousticians can. With this campaign we would like to be perceived personally and credibly. The many positive feedback since the new motives were published show that our approach is received by customers." The hearing partners are currently advertising with this campaign to highlight their craftsmanship and the quality of their customer care. They want to make it clear to people that good hearing not only depends on the technology, but above all on an experienced and competent hearing care professional who adapts the device individually. press contact: Martin Schaarschmidt Tel: (030) 65 01 77 60 Email: martin.schaarschmidt@berlin.de Homepage: www.martin-schaarschmidt.de Editorial note: The Hörpartner GmbH was founded in 2006 and is a leading company of the hearing acoustic industry in Berlin and Brandenburg. It has more than 50 specialty shops, including locations in Hesse, North Rhine-Westphalia, Lower Saxony, Saxony-Anhalt and Mecklenburg. The hearing partners offer their customers competent advice and modern service on the subject of good hearing and the supply of hearing aids. The services include listening diagnosis, supply with hearing aids of leading manufacturers, hearing aid care for children, tinnitus advice and much more. The company's goal is to significantly improve the quality of life of hearing -impaired people. The hearing partners are also active as a training company and are involved in social projects. The headquarters of Hörpartner GmbH is located in Berlin-Karlshorst. Further information at www.hoerpartner.de. press contact: Martin Schaarschmidt PR consultant (DAPR) and specialist journalist Tel. (030) 65 01 77 60 Funk (0177) 625 88 86 Fax (030) 65 01 77 63 Anemonenstraße 47 12559 Berlin Homepage: Martin-schaarschmidt.de Blog: Die-hörgräte.de twitter.com/schaarschmidts