Haier inspires at the IFA: Innovations for the 100th anniversary
Haier inspires at the IFA: Innovations for the 100th anniversary
innovations and environmental awareness: Haier at IFA 2023
The International Radio Exhibition Berlin (IFA) is not only a platform for technological innovations, but also an important event that emphasizes the development of global market leaders in consumer electronics. This year, on 6. September 2023 , the fair celebrated its 100th anniversary and attracted companies from all over the world to present innovations and exchange information about future trends.
haier: A pioneer in the household appliance sector
A particularly outstanding example is the HAier Group, which demonstrates its position as a leading company in the field of household appliances. On the occasion of her own 40th anniversary, Haier uses the IFA to show his commitment to innovative products and sustainable solutions. In the hall 3.1, as of 101 , Haier enabled visitors to explore an impressive exhibition area of around 3,300 square meters. Not only products from the Haier, Candy, Hoover and Casarte brands were presented here, but also made the future of smart home technology tangible.
Technological progress and environmentally friendly solutions
The focus of the product innovations is solutions that meet the needs of modern consumers, such as the Langjing X11 washing machine and the Bake 800 oven. These devices are not only characterized by advanced technology, but also contribute to energy efficiency. In particular, the Langjing X11 washing machine offers an energy saving of impressive 50 % compared to traditional models and can let the laundry circulate in just two minutes of fresh air to keep freshness.In addition, Haier demonstrates his holistic strategy “6-green” at the IFA, which takes into account the entire life cycle of the products. From production to recycling to environmentally friendly disposal, the company shows how important environmentally conscious practices are in today's market.
market leader through local perspectives
In the past eight years, Haier has had the fastest market growth in Europe, where the products, especially the refrigerators, are at the top. In countries such as the United Kingdom, Germany and France, the company's wine coolers have achieved outstanding success with over 20 % market share. This shows not only Haier's performance on the European market, but also the company's ability to adapt to local preferences and needs.
haier and the global vision
The strategic orientation of Haier on innovation and adaptation to various markets is reflected in the "3-in-1" strategy that integrates research, development and marketing. By building research institutions worldwide, Haier has the opportunity to react more efficiently to the needs of consumers worldwide.
The company has also set itself the goal of continuously improving the user experience through its open innovation system "10+N". It promotes cooperation between different innovation centers and a broad community of partners, which is essential for the development of tailor -made solutions.
The meaning of haier for the community
haier not only stands for technological progress, but also for a strong commitment to the environment and the improvement of the quality of life of people. With its presentation at IFA and a clear focus on innovative, sustainable products, the Haier Group shows how important it is to take responsibility in today's time and to improve the living conditions of consumers.
In a world that is constantly evolving, it remains of crucial importance for companies to react to the needs of customers and to offer innovative solutions that are both practical and environmentally friendly. Haier is well on the way not only to be a trendsetter in the technology sector, but also a role model for other companies in her industry.