Court stops misleading advertising: more nutrition under fire

outrageous setback for the fitness brand more nutrition! She is no longer allowed to trump with health promises on social media! The decision of the Itzehoe Regional Court in Schleswig-Holstein has had a consequences for the company. Consumer advocates from Foodwatch had exposed the brand to be misleading. Your claims, the products would help you lose weight or support women in pregnancy, are in stark contradiction to the European Health Claims Ordinance!

"More Nutrition leads consumers: Inside. On the inside of the healing promise driven on the wall are not only legally questionable, but also morally reprehensible," said Laura Knauf from Foodwatch. "It is irresponsible to sell young women the fairy tale, they could improve their figure or become pregnant through the products without effort."

misleading advertising promises under fire

The court made it clear that advertising statements are only allowed if they were previously approved by the European Food Safety Authority (EFSA). And here it becomes explosive: According to the Foodwatch, more Nutrition should advertise every day with health -related promises that are not on a permissible list. Your Instagram advertising videos have now been targeted by consumer advocates!

In your articles, influencers praise the "Cycle Balance" product as a miracle cure inside, which is intended to help women get an overdue period and ultimately become pregnant. Barrika, the customer in the video, reports on her wonderful successes with the products "Chunky Flavor", "Zerup" and "Total Protein". A second shitstorm against more nutrition is going on!

What happens to the control?

There are more alarming messages for the area of ​​food surveillance! Actually, the authorities should scrutinize the health advertising of the companies. But here it is huge! According to the Foodwatch, the responsible institutions lack the necessary manpower and expertise to control the many social media posts. In recent years alone, 90 percent of health advertising statements on the pages of influencers: inside as possibly illegal!

Trust in brands such as more nutrition disappears, especially after the ZDF satirical program Magazin Royale was criticized. Most recently, the Hamburg Regional Court had decided that a protein brownie baking mix should not advertise with "95% less sugar" and "70% less fat". Where is the comparison? The hopes of an entire generation of fitness fans could now be brutally disappointed!

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