Generative AI revolutionizes companies: Deployment is quadruplating until 2023

Generative AI revolutionizes companies: Deployment is quadruplating until 2023
The use of generative artificial intelligence (generative KI / gen AI) in companies has quadrupled compensation for 2023. This emerges from a new study by the Capgemini Research Institute with the title "Use the value of generative AI 2nd edition: Application cases in various industries". The investigation shows that the use of generative AI has increased significantly in companies and along the entire value chain. In Germany, the proportion of companies that use this technology in some or most locations or departments rose from three percent in 2023 to 16 percent.
The early use of generative AI has already proven to be successful for companies. They were able to record productivity increases in conventional business processes, improved customer satisfaction and sales increases. Companies that have already used or piloted generative AI were able to increase customer loyalty and satisfaction in an average of 6.7 percent internationally.
The increasing investment in generative AI flows into specific AI systems for various industries and applications. This begins a new era of human-machine interaction, which will fundamentally change the way of working and communication. Overall, trust in AI agents has increased, the tasks such as writing emails, writing code or data analysis can take over. At the same time, managers are aware that the trust and ethical transparency must be preserved in the development and use of AI.
The use of generative AI increases along the entire value chain and is made possible by publicly available technology components. Companies are increasingly relying on this technology because it can not only be used by experts, but also from consumers who ask intelligent products and services. The study recommends acting responsibly and transparently in order to minimize the risks of the use of publicly available technologies.
In the future, it is important to validate AI decisions on clear guidelines to ensure transparency and comprehensible responsibilities. The study by the Capgemini Research Institute is based on a survey of under 1,100 top executives of companies with an annual turnover of over one billion US dollars. The survey was carried out in 14 countries and the managers worked in various departments.