Z is on conscious food: study reveals preference for poultry meat and self -cooked meals

Veröffentlicht:

Von:

Die Gen Z legt großen Wert auf bewusste Ernährung. Eine Studie der Deutschen Geflügelwirtschaft zeigt, dass für 76 % der Befragten der Geschmack entscheidend ist. Preis, Nährstoffe und Zubereitung spielen ebenfalls eine Rolle. Geflügelfleisch ist die beliebteste Fleischart bei jungen Menschen, insbesondere bei Frauen. Die meisten Gen Z-Mitglieder kochen regelmäßig selbst, essen aber auch gerne auswärts. Die Studie zeigt den Trend zu mehr Geflügelfleischkonsum in den kommenden Jahren. (Quelle: Deutscher Geflügelwirtschaft)
The gen z attaches great importance to conscious nutrition. A study by the German poultry economy shows that the taste is crucial for 76 % of the respondents. Price, nutrients and preparation also play a role. Poultry meat is the most popular type of meat in young people, especially in women. Most of the Z-members regularly cook themselves, but also like to eat away. The study shows the trend towards more meat consumption in the coming years. (Source: German poultry economy) (Symbolbild/MB)

young people discover their love for poultry meat

not only to get full, but out of conscious decisions: Essen plays a major role for Generation Z. A representative survey has shown that almost 80 percent of young people surveyed consciously think about their meals every day. The taste comes first for 76 percent.

The study "Poultry and the Gen Z", carried out by Civey on behalf of the German Poultry Economy, highlights the eating behavior of young people between the ages of 16 and 29. Questions of meat consumption were also asked of the 1,000 participants.

poultry meat proves to be by far the most popular meat type: Around 50 percent of the study participants state that they eat poultry meat most frequently. In second place there is beef with 24 percent. Less than 8 percent of the respondents completely do without meat. There are clear gender differences. While only 4 percent of men do without meat, it is almost 12 percent of young women. Women also tend to eat poultry meat more often than men.

80 percent of the chicken, turkey, duck and Co. 45 percent responded eat at least once a week.

The good taste is the main argument for poultry meat. 62 percent of the respondents indicate this as the reason, followed by the high protein content (58 percent), good nutritional values ​​(39 percent) and simple preparation (36 percent). The positive ecological balance of poultry meat plays a role in deciding consumption for only 7 percent.

The importance of poultry meat for a healthy diet is classified as important by 70 percent of the participants. 30 percent even plan to eat even more poultry meat in the next two years.

The study results show that young people cook a lot themselves. Over 80 percent of young adults prepare their meals on three or more days a week. 40 percent even cook every day. Men cook less regularly compared to women.

There are different results regarding the food outside of the home. While 30 percent of Generation Z indicate to eat at least five times a week away, this is a little more than a quarter less than once a week.

The results of the study "Poultry and the Gen Z" show that the diet of young people is characterized by health awareness, affordability and enjoyment. Chicken, turkey and other types of poultry are the ideal choice today and in the future. The German poultry industry will continue to work to offer high -quality and safe products at affordable prices to achieve young people.

Source: German poultry economy