Disad your Lidl customers: Fireworks ensure animal suffering on New Year's Eve!

Disad your Lidl customers: Fireworks ensure animal suffering on New Year's Eve!

A storm of indignation dominates social media after the current Lidl brochure for the week from December 2 to December 7 has met with massive criticism. The discounter brings a new offer: "Fireworks for everyone". From Monday, customers can purchase a variety of blast articles, including table fireworks, sparklers and hand torches. The entire page in the prospectus is devoted to this controversial topic, which is perceived by many animal lovers as a large-scale ignorance, as Berlin live . The concerns are based on the fact that New Year's Eve fireworks for pets and wild animals are an immense source of stress.

The anger among consumers is noticeable. The negative comments are piling up on platforms like Facebook. One user comments in an emotional post: "Shake yourself! For weeks of suffering for our animals because of the ballery. The main thing is to make a profit. Pfui!" While some Lidl criticize that they make sales of the well -being of animals, others try to dismay their displeasure with sarcastic comments. In a further complaint, the slogan "harmonic Christmas" is criticized in a strong contrast to the fireworks offered, which makes it clear how split the customers on this matter.

the Lidl philosophy and the range

The discounter is one of the leading providers in the food retail trade in Germany and offers an extensive range of everyday products. In addition to food, non-food goods are also sold, which are regularly printed in the current brochure, which is highlighted by Kaufda . Despite the current excitement, Lidl has a loyal customer base that appreciates the bargains and the quality of the products. Whether when buying food or when offering seasonal action articles-the Lidl brochure week repeatedly attracts buyers to the health insurers.