Sustainability success factor: Experts exchange ideas about economic advantages at the specialist forum

Sustainability success factor: Experts exchange ideas about economic advantages at the specialist forum

sustainability is not only a central social concern, but also a real success factor for the economy. This became clear at the Sustainability of the Federal Association of Digital Publisher and Newspaper Publishers (BDZV) and the Federal Association Free Wochens newspapers (BVDA) in Berlin, where the publishing industry dealt intensively with sustainable action. BDZV and BVDA had invited to this exchange of experts in order to "further sensitize the topic and to show the successful implementation in publishing practice," said Andreas Müller, BVDA Vice President and Managing Director of the Aachen media company.

dr. Katharina Reuter, Managing Director of the BNW Federal Association of Sustainable Economy, made it clear in her keynote what economic advantages the proactive examination of your own sustainability means for large and small companies. She referred to specific examples and was awarded the Federal Cross of Merit last year for her commitment. Your appeal to the publishing industry was: "Make sure that your company becomes part of the solution and does not remain part of the problem."

Another example of sustainable action was presented by Carsten Wilkesmann from the Dewezet printing center Hameln. With efficiency measures, the regional newspaper printing company was able to reduce gas consumption by 40 percent and plans to switch to mineral oil -free black color by 2023. This is an important step towards sustainable newspaper printing. The associations of the printing and publishing industry also committed themselves to forego mineral oil in printing inks last year.

Digital communication also played a role at the specialist forum. Luisa Mclachlan, Senior Manager Sustainability at Axel Springer, and Joana Fiedler, Senior Product Manager Digital at Media Impact, presented the example of the "Green Products" for Image and World how emissions can be reduced. Sustainable advertising positions offer a competitive advantage because customers, employees and the public expect environmentally conscious action.

It is clear that sustainability is not only socially but also economically relevant. Companies that actively deal with sustainability and take appropriate measures can benefit from numerous advantages. The commitment to sustainability can not only improve the image of a company, but also reduce costs and open up new market opportunities.

The fact that the publishing industry also recognized this trend became clear at the Sustainability Forum in Berlin. The event was organized by the Federal Association of Digital Publisher and Newspaper Publishers (BDZV) and the Federal Association Free Wochen newspapers (BVDA). The aim was to sensitize the publishing industry to the topic of sustainability and to show successful examples from publishing practice.

A prominent example of successful sustainable action is Dr. Katharina Reuter, Managing Director of the BNW Federal Association of Sustainable Economy. She was awarded the Federal Cross of Merit for her commitment last year. In her keynote, she emphasized the economic advantages of sustainability for companies and appealed to the publishing industry to become part of the solution and not to remain part of the problem.

An impressive example of sustainable measures was presented by Carsten Wilkesmann from the Dewezet printing center Hameln. With efficiency measures, the regional newspaper printing was able to significantly reduce gas consumption and also plans to switch to mineral oil -free black color. This step is not only more environmentally friendly, but also a significant contribution to sustainable newspaper printing.

The associations of the printing and publishing industry have also set ambitious goals. By 2028, mineral oil is to be completely dispensed with in printing colors. This step is an important contribution to environmental protection and underlines the sustainability efforts of the industry.

Sustainable measures also play an increasingly important role in digital communication. Luisa Mclachlan by Axel Springer and Joana Fiedler from Media Impact, using the “Green Products” for image and world, showed how emissions can be reduced and sustainable advertising places can offer a competitive advantage.

The PR consultant Vera Klopprogge asked companies to include sustainability as a matter of course in their communication as product or employer communication. Transparent and authentic reporting on sustainable action can improve the image of a company and build trust among customers, employees and the public.

Overall, the specialist forum shows sustainability in the publishing industry that sustainability is no longer a niche issue, but is playing an ever greater role in the economy. Companies that now invest in sustainable action can benefit from the economic advantages in the long term and at the same time make an important contribution to environmental protection.

table to take sustainability:

Company | Measures for sustainability
——— | ————
Dewezet printing center Hameln | Gas consumption reduced by 40 percent, planned switch to mineral oil -free black paint by 2023
Axel Springer | "Green Products" for image and world to reduce emissions
Media Impact | Sustainable advertising placements for image and world to address customers, employees and the public

Source: bdzv - Federal Association of Digital Publisher and newspaper publishers e.V./OTS