Strawberry dreams in Berlin: Karls attracts with fresh fruits and red houses

Strawberry dreams in Berlin: Karls attracts with fresh fruits and red houses

In the pulsating capital Berlin, many passers -by meet the striking red stalls, some of which act as relaxing oases. These stands are a creation of Karl's Erdbeerhof, which has been supplied with fresh strawberries since 1992 and set a very special focus on regionality.

The regional sale of strawberries in Berlin

Around 150 stalls are now in Berlin, which is used to offer fresh strawberries from Rövershagen in Mecklenburg-Western Pomerania every day. A driver is responsible for supplying several stands, so that the fruits are always fresh and of high quality. This payment method, which is often a little more expensive than in the supermarket, has proven to be popular with Berliners because it offers the opportunity to select the fruit directly on site.

The challenge of brand registration

Karl's Erdbeerhof has been striving to register his characteristic red houses as a brand. According to Robert Dahl, the managing director, this wish was not fulfilled. The large red stands that adorn the streets during the strawberry season could not be legally protected, which is a significant challenge for the company.

Environmental use of strawberries

Another remarkable aspect of the sales concept is the environmentally friendly strategy that Karls pursues. If not everything is sold, the excess strawberry offer is not simply thrown away. Instead, these fruits are collected and used for the production of nectar, which not only contributes to waste avoidance, but also shows how innovative considerations can be implemented in the fruit industry.

Future orientation and the community

With the colorful stands, Karl's not only brings fresh products to the streets of the capital, but also promotes a feeling of community. Many people appreciate the opportunity to buy regionally grown strawberries directly from the seller, and the red and white stalls are now an integral part of the cityscape. The influence on the local economy and the support of regional farmers are just as important. Consumers benefit from the quality and freshness of the products.

The strawberry season has another significant advantage in Berlin: the longer it takes, the cheaper the prices. Families can also benefit from the delicious strawberries with a smaller budget. A popular social media trend could promote curiosity to new recipes and creative preparations for strawberries this summer. Overall, it remains to be taken over how the strategy of Karls Erdbeerhof will continue to positively influence the city administration, residents and the environment in the future.

- Nag