Disneyland Paris® inspires in the current 'The Voice Kids' relay with magical advertising options

Disneyland Paris® inspires in the current 'The Voice Kids' relay with magical advertising options

Unterföhring, April 19, 2024 - The current season of the music show "The Voice Kids" not only brings young talents on stage, but also offers a wide range of advertising opportunities for companies such as Disneyland Paris®. As a digital program and trailer sponsor as well as with Product Placements and Native Ads in the "The Voice Kids" environment on the SAT.1 website, the theme park resort uses the range of the show to regularly take the spectators into the magical worlds of Disney®.

seven.one adfactory managing director Tom Schwarz emphasized the long-term and successful cooperation between "The Voice Kids" and advertising customers. The Disneyland Paris campaign captivates people of all ages and therefore ideally fits the music show. The Adfactory advertising campaign sets attention and care for unforgettable moments on TV and on the streaming platform Joyn across the entire season.

Already in episode 2, the talents of Micky and Minnie were surprised in Berlin and invited to Disneyland Paris for a magical weekend with their families. The talents and spectators can also look forward to large Disney moments in this year's final show.

Isabelle Willemsens, Country Director Northern Europe Disney Parks & Resorts at The Walt Disney Company, emphasized the importance of the partnership with "The Voice Kids". Due to the common moments that the participants experienced with their families in the Disney Parks, the resort is even more visible. The placements and the digital presence make it possible to increase visibility and reach and to address the digital target group.

Table: Overview of the advertising options of Disneyland Paris in "The Voice Kids"

| Advertising options | Description |
| ————————- | --———————————————————————————————— | Digital program and trailer sponsor | Disneyland Paris appears as a sponsor of the program and trailers of the music show. |
| Product Placements | The theme park resort places products and references on the show to familiarize the audience with the Disney worlds. |
| Native ADS on the Sat.1 website in the "The Voice Kids" environment | Native ADS on the official website of the show is repeatedly drawn to Disneyland Paris. |

These measures enable Disneyland Paris to use synergies with the show and to gain greater visibility.

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Source: Sevenone Media GmbH/OTS