Bundesliga rights re-awarded: Sky makes a profit, but what does it cost?

Bundesliga rights re-awarded: Sky makes a profit, but what does it cost?

The Bundesliga rights have experienced a massive change and fans have to adjust to higher costs. According to Berlin Live , the providers Sky, DAZN and other proud rights have invested more for the transfer rights than at the last auction in 2020. This comes in a time when the operators already stand in the headlines for their drastic price increases. In particular, DAZN caused excitement after the subscription price was initially sneaked up to a whopping EUR 45 per month, while Sky is less strong, but also adapted the prices.

Currently the Bundesliga package at Sky, which includes the 1st and 2nd league without the DFB Cup and also Formula 1, now 30 euros. The question of whether prices will soon be raised is in the room. Sky boss Barny Mills, when asked by Sky Deals , undecided and avoided dealing directly with possible price increases. He emphasized that the pricing should reflect the value of the offer, which gave the subscriber little hope of stability in the price range. Industry insiders are already warning of a subscription shock while the concerns of the audience are growing.

The confusion of price development grows. Sky, as the winner of the latest license, continues to fight with red numbers; Experts fear that the price adjustments will not end in order to reduce the financial pressure. The provision of an attractive price-performance ratio is on the brink, while fans hang in the air in view of the uncertainty. The industry must already keep an eye on the sharp transmission rights and the associated costs, and the next price round could possibly be in front of the door.