BSH home appliances triumphed at Marketing Tech Award 2024 in Berlin

A triumph for BSH home appliances! The message hit like a bomb: BSH home appliances won the Marketing Tech Award 2024! The company has completely convinced both the jury and the enthusiastic audience with a breathtaking marketing technology stack. How? Through a masterful connection between innovative products such as the intelligent washing machine and clever marketing strategies. The key? The creative OneConsumer approach that works across different brands. You could say that someone has found the perfect formula here!

The award took place as part of the spectacular marketing tech Summit 2024, in front of more than 400 industry experts who pursued the event spellbound. The decision was not just that-it was made by an exciting live audience voting. The audience found: BSH is the king in the marketing tech jungle!

The exciting selection of the finalists

The competition was anything but easy! Companies from the DACH region had entered the stage to present their marketing technology stacks. And for the fourth time! But only the best of the best could impress the jury about the competition phase from February to August 2024.

The jury, a top -class team of 17 experts with an impressive background in marketing and technology, sent three finalists into the race: the unstoppable BSH, Breuninger and Sartorius. These brilliantly selected companies showed in a rousing live pitch on October 7, which is possible in the field of marketing technology. Your projects have been assessed according to strict criteria, including personalization, data integration and the overall picture of the stack. Precision was required here!

The trends of the future: Marketing Tech as the key to success

But that's not all! The Marketing Tech Summit 2024, which took place on October 8th and 9th in the breathtaking Bolle, not only brought together the finalists, but also a whole crowd of over 400 experts that dived into the world of marketing, technology and artificial intelligence. From gripping keynotes to exciting panel discussions to best practice examples-it was a two-day journey of discovery through the latest trends and challenges in marketing!

Carsten Thierbach, Managing Partner of the Marketing Tech Labs and jury chairman, stated: "The Marketing Tech Award appreciates companies that are particularly committed to the development of data-driven marketing. The Summit is a unique opportunity to bring these groundbreaking solutions closer to a broad specialist audience and to promote the exchange between industry leaders." A truly visionary look into the future of marketing!

What do the next steps look like? Well, Marketing Tech Lab GmbH is about supporting companies with data-driven strategies. Their annual benchmark study, which is created after the survey of 1,600 marketing experts from the DACH region, brings essential trends to light! Information about the Marketing Tech Monitor is available on the website, an indispensable guide for all marketing professionals!

The sponsor of the press release:

 Mareike Milde
Chief Operating Officer 
Marketing Techlab GmbH
Sierichstrasse 8 • 22301 Hamburg
Telephone: +49 (0) 40 6391 5005 
Mobile: +49 (0) 151 705 857 55
Email:  mareike.milde@marketingtechlab.de 
www.marketingtechlab.de