Berlin heat campaign causes resentment: How stupid do they actually think we?

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Berlin wird von einer Hitzewelle heimgesucht, doch die aktuelle Kampagne des Aktionsbündnisses Hitzeschutz stößt bei der B.Z.-Redakteurin Stefanie Hofeditz auf Unverständnis und Wut. Die Botschaft auf den Bannern in der Bahn „Hitzewelle? Berlin bleibt cool“ und die Verhaltensrichtlinien, wie das Trinken von 2-3 Litern Wasser, das Tragen luftiger Kleidung und das Kühlen des Körpers, lösen bei ihr keine Begeisterung aus. Hofeditz kritisiert, dass diese Ratschläge für die meisten Menschen nichts Neues seien und dass die Bürger nicht für dumm gehalten werden sollten. Sie kommentiert sarkastisch, dass bald Tipps wie „Öffnen Sie Türen, bevor Sie durchgehen“ oder „Setzen Sie zum Laufen …
Berlin is haunted by a heat wave, but the current campaign of the Heat protection campaign alliance is incomprehensible and anger at B.Z. editor Stefanie Hofeditz. The message on the banners in the train "Heat wave? Berlin remains cool" and the behavioral guidelines, such as drinking 2-3 liter water, the wearing of airy clothes and the cooling of the body does not trigger enthusiasm. Hofeditz criticizes that these advice for most people is nothing new and that citizens should not be considered stupid. It comments sarcastically that soon tips such as "open doors before going through" or "Set up to run ... (Symbolbild/MB)

Berlin is haunted by a heat wave, but the current campaign of the Hitzschutz campaign alliance meets the B.Z. editor Stefanie Hofeditz on a lack of understanding and anger. The message on the banners on the railway "Heat wave? Berlin remains cool" and the behavioral guidelines, such as drinking 2-3 liter water, the wearing of airy clothes and the cooling of the body does not trigger enthusiasm.

Hofeditz criticizes that these advice for most people is nothing new and that citizens should not be considered stupid. It comments sarcastically that soon tips such as "Open doors before going through" or "Set one foot in front of the others". The ironic comments are intended to make it clear that the tips of the campaign alliance are superfluous and self -evident.

The editor emphasizes that drinking is generally recommended to counter an drying out. But the request to wear airy clothing means for them that their latex suit must remain in the closet. In addition, she asks the question of why public transport is not continuously air -conditioned.

Already with the last advice of the campaign "Help each other!" Hofeditz doubts their meaningfulness. Overall, it believes that the campaign is no longer to be saved.

The topics of Berlin Senate, BVG and Heat are listed in the article as relevant tags.