Berlin is booming: 12.7 million visitors and shopping criticism in focus!

Berlin is booming: 12.7 million visitors and shopping criticism in focus!

Berlin, Deutschland - Berlin established itself in 2023 as a major metropolis for tourism and shopping. The city welcomed a total of 12.7 million visitors, the whopping 30.6 million overnight stays, such as "https://www.berlin-live.de/freizeit/shopping/berlin-shopping-hauptstadt-buSucher-Bernachtungen-metropole-d398613.html"> Berlin Live . A trend that continued in 2024, since the number of tourists rose by over five percent compared to the previous year

With these figures, Berlin asserts itself as a magnet for city and cultural tourism and is part of cities like London and Paris. It is particularly impressive that over 30 million overnight stays in the hospitality industry have been recorded for the first time since 2019. Around 42 percent of visitors came from abroad, which is a significant increase compared to a third in the previous year.

challenges in the shopping experience

This survey was carried out on behalf of several institutions, including the Berlin IHK and the Berlin-Brandenburg trade association.

A greener redesign of the city center is particularly important to the respondents. Around 40 percent of the interviewees consider the expansion of pedestrian zones to be urgently needed. These suggestions reflect the wish of many Berliners and visitors for a more pleasant and inviting city landscape.

tourism forecasts and future events

The Berlin Senator for Economic Affairs Franziska Giffey was optimistic about the growth potential of tourism in the coming years. Several large events are expected in 2025, including the Tech Messe Gitex Europe and NFL games in the city. The exact date of the NFL game in Berlin is still unknown, but the anticipation for innovative and cultural events increases the attractiveness of the city for international guests.

The tourist data and the upcoming development suggest that Berlin will continue to be an important goal for travelers who want to get to know the cultural diversity and special offers of this pulsating metropolis. However, the challenges in the field of shopping and urban design remain an important topic that needs to be addressed to improve the experience for visitors and residents.