Aldi brings Dubai chocolate: trend or flop? Customers are split!

Aldi Süd bringt ab 16. Dezember die begehrte Dubai-Schokolade zu einem günstigen Preis in seine Filialen. Erfahren Sie mehr!
From December 16, Aldi Süd will bring the coveted Dubai chocolate to its branches at an affordable price. Learn more! (Symbolbild/MB)

Aldi brings Dubai chocolate: trend or flop? Customers are split!

The hype about the so-called Dubai chocolate has long since conquered social media and is now also causing excitement at Aldi! From December 16, the discounter will offer the trendy candy that comes with fillings made of pistachio cream, angel hair and sesame paste in its branches. Aldi himself announced the start of sales with the words: "She is finally here! The beloved and probably the most viral chocolate ever-the Dubai chocolate!", Like Berlin Live reported.

The demand for this viral, hyped delicacy is unbroken. You can already buy them in Heilbronn, but now Aldi follows. While many Aldi customers are enthusiastic, there are also critical voices that reject the hype. One user noticed: "I've never tried it, but this hype is repulsive without end." In the discussion about the price, the table is traded between ten and twenty euros, while Aldi offers it for astonishing 4.29 euros. The competitor Lidl also wants to put the Dubai chocolate in the range and speaks of a "used to the favorable Lidl price", so Next.

The chocolate, which was originally developed by the entrepreneur Sarah Hamouda for her company "Fix Dessert Chocolatier" in Dubai, is increasingly attracting attention. With crispy dough threads and a filling that aims directly at the tastes of the customers, it quickly developed into a trend product. It is usually perceived as a luxury article, but Aldi has managed to make this trend accessible to everyone - at least for those who are ready to get one of the coveted tables on December 16. The discounter announced that the chocolate will only be "as long as the stock lasts" and thus ensures additional tension and anticipation for customers.

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