Nina Siegers: New head of the directorate of RBB from October

Nina Siegers plays an important role in the RBB

On October 1, 2023, Nina Siegers will be appointed the new head of the director of the Berlin-Brandenburg Radio (RBB). It follows Verena Keysers, which will lead the Department of Corporate Development in the future. This personnel policy decision not only has an impact on the internal organization of the RBB, but could also have a signal effect for the entire media landscape.

professional career and qualifications

Nina Siegers brings a wide and versatile expertise into the new position. The 51-year-old lawyer and journalist grew up in Saarland and in Cremona and has lived in Berlin since she was eleventh. During her studies in Montpellier and Berlin, she gained first journalistic experiences at Freise Berlin and moderated until 2008 with Radiomultikulti.

After her second state examination, Siegers started her career at Radioberlin 88.8 as a reporter before becoming boss in 2013. Since 2018 she has been responsible for planning and podcasts from RBB24 Inforadio since 2018 and is team boss in the cross-media news center of the RBB. You make these diverse experiences a competent manager, especially in times of programmatic and organizational changes.

The role of the directorate in the RBB

The directorate plays a central role within the RBB and coordinates the work of the director. This department is a decisive interface to various areas such as media policy and ARD, which underlines the importance of Sieger's new position. It will participate in the strategic development of the transmitter and promote cooperation between its diverse departments, including marketing and press.

A look into the future

Ulrike Demmer, director of the RBB, commented positively about the appointment: "Nina Siegers knows the RBB and the ARD, she is as familiar with the topics of the festivals and free employees as well as working across media borders." Sieers will not only be responsible for internal processes, but also lead the RBB in a changing media environment.

The decision to appoint Nina Siegers as the new director of the directorate could be pioneering for the RBB, not only for the organization, but also for the direction in which public service broadcasting will develop in the coming years. Their appointment is traced by both the employees and industry observers, while she is facing the challenges of the modern media landscape.